article thumbnail

ARF’s 2017 Innovators A-List

Betterific

We’re pleased to announce that we were just selected to the Advertising Research Foundation’s 2017 list of innovators. They look for startups who are helping marketers and advertisers innovate in their field.

article thumbnail

How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. At Level Up Digital , we help companies navigate this ever-changing landscape of advertising on these platforms. And in the field of digital advertising… read up on marketing news.

Industry 213
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Summaries of the 50 Best Business Books

Destination Innovation

This is the list of sections and book summaries: Alltime Classics How to Win Friends and Influence People by Dale Carnegie – 1936 Think and Grow Rich by Napoleon Hill – 1937 The Power of Positive Thinking by Norman Vincent Peale – 1952 The One Minute Manager by Ken Blanchard and Spencer Johnson – 1981 In Search of Excellence (..)

article thumbnail

Case Study: Xaxis Teaches Us About Accelerating Careers and Solutions

IdeaScale

In response to this challenge, in 2017, it launched the Xcellerate program in order to drive both internal innovation and more tightly connect the company across languages and borders. This has led to rapid growth; by 2017, it had over 3,000 clients in 47 different markets. The Challenge.

article thumbnail

Best ads of December and best two of 2017 (maybe)

Exago

December means Christmas ads and one of our two top scorers for Nokia by Mother falls into that category just about; another variation on the recurring theme that Christmas is about bringing people together, not handing out prezzies. Mother, our Agency of the Year in 2016, has kept up the good work this year alongside.

article thumbnail

This Chinese village used to produce 60% of the world’s oil paintings, Part 2

Idea to Value

According to a 2017 Artsy insight : An entrepreneurial trade painter, Huang Jiang, launched Dafen’s remarkable trajectory. There has also been a clear drive from the Shenzhen government to promote original artwork, and to advertise the region as an area of not only skill but also creativity.

article thumbnail

3 Big Differences between Branding Strategy and Advertising

BrainZooming

I delivered a keynote on the importance of collaborative internal branding during the SMC3 2017 Connections conference. The talk prompted several conversations about the distinctions between branding strategy and advertising. It was also clear that branding agency thought about them strategically while our advertising agency didn’t.