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5 Things Collaborative Strategic Planning Isn’t

BrainZooming

We design collaborative strategy planning for each client with a clear understanding of the overall goal. While the individual steps may seem to go in varied and unexpected directions, they’re all pointing toward the end result of a highly-actionable strategic plan. While that input is vital, it isn’t the final say.

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3 Big Differences between Branding Strategy and Advertising

BrainZooming

I delivered a keynote on the importance of collaborative internal branding during the SMC3 2017 Connections conference. The talk prompted several conversations about the distinctions between branding strategy and advertising. Advertising relates to marketing strategy. Subscribe to the free Brainzooming email updates.