Remove 2017 Remove Engagement Remove Marketing Remove Strategic Thinking
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Strategic Thinking Exercise – 18 Ideas to Re-imagine a Threatened Business Model

BrainZooming

Before an impending purge of The Wall Street Journal back issues in my office, I reviewed an article from a late December 2017 issue: The New Age of Bespoke Travel. A New Strategic Thinking Exercise. Here is how we see this new strategic thinking exercise coming together. Branding and Marketing. Innovation.

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The Essential Connection Between Strategy and Innovation

Paul Hobcraft

A good strategy, well outlined should encourage innovation and gain engagement but it can equally determine how we break down our imposed boundaries by its strategic intent, to encourage exploring and extending on what we know into the what we need to know. Is this because innovation is not at the core of the business as it should be?

Strategy 204
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Why Today Is a Great Day to Be Out of the Corporate World

BrainZooming

That sentiment all revolves around our content marketing strategy. He changed jobs early in 2017 and re-subscribed to the blog with his new company’s email address. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? Brainzooming Has an Answer!

eBook 70
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Rebranding Australia as an Entrepreneurial Nation

IdeaSpies

The Foreign Policy White Paper of 2017 found that the current nation branding is fragmented with no unified representation of Australia internationally. It showed that the number of individual brands in the global market place was diluting the effectiveness of the collective promotion of Australia.

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Brand Strategy – 6 Ways to Freshen an Old Brand

BrainZooming

What are basic brand strategy moves to quickly take an older brand into today’s market? We raised the question yesterday of how brands rekindle, dust off, improve, innovate upon, and reintroduce themselves to the market. Example – A cereal or candy brand marketing itself as a brand you remember from childhood).

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Returning to a Valuable Strategic Planning Question

BrainZooming

Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! Branding and Marketing. 7 Strategic Planning Process Challenges You Can Fix! Innovation.

eBook 55
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3 Big Differences between Branding Strategy and Advertising

BrainZooming

I delivered a keynote on the importance of collaborative internal branding during the SMC3 2017 Connections conference. Those topics seemed far removed from what our marketing team could effectively improve and align in our company. Advertising relates to marketing strategy. via Shutterstock.