Apathy, Ambivalence and Annoyance in co-creation and gamification
Norbert Bol
MARCH 11, 2018
In this Strategy Blog I follow up on the topic of gamification. Specifically where potential users do not engage, because of their apathy, ambivalence or annoyance. In a different context these three issues were recently discussed by Malshe & Friend (2018) in the Journal of the Academy of Marketing Science. Norbert Bol.
Let's personalize your content