2018 Blog Marketing Resources 
Christensen Institute
MAY 30, 2023
The e-commerce giant has been making strategic moves to establish footholds in the sector since 2018. Does the innovation target nonconsumers or people who are overserved by existing offerings in a market? Does the offering have a technology that enables it to improve and capture a larger market over time? Not really.
Norbert Bol
MARCH 11, 2018
In this Strategy Blog I follow up on the topic of gamification. In a different context these three issues were recently discussed by Malshe & Friend (2018) in the Journal of the Academy of Marketing Science. It can also happen when the customer do not gain an equal return for their investment in resources (resource drain).
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The BMI Lab Blog
JUNE 29, 2022
2005) that the ´failure to adequately define the market is a key factor associated with venture failure´, we identify the definition of the target customer as one central dimension in designing a new business model. These processes and activities, along with the involved resources (Hedman and Kalling 2003) and capabilities (Morris et al.
BrainZooming
FEBRUARY 28, 2018
That sentiment all revolves around our content marketing strategy. Our primary contact saw me speak in 2014 at Compete Through Service Symposium produced by the Arizona State University Center for Services Leadership and subscribed to the Brainzooming blog email. Right after 2018 started, they signed the scope of work to begin.
The BMI Lab Blog
JULY 28, 2022
Let’s take a look at how the British cycling team went from zero Tour de France victories and ninety-five years without any Olympic medal by 2003 to sixty-six Olympic or Paralympic gold medals and five Tour de France victories between 2007 and 2017 (Clear, 2018). Let’s transfer these findings into the business world, what are our takeaways?
whataventure
DECEMBER 15, 2020
Soon after MOBIKO joined forces with an external company builder, it took off and became an Audi spin-off in February 2018. In the case of MOBIKO, they have understood soon enough that they would lose a lot of time and resources by holding onto the AUDI AG structures. Guide for corporate startups and intrapreneurship teams.
The BMI Lab Blog
JANUARY 24, 2019
Ten years ago, "old business" dominated the ranking of the most valuable companies in terms of market capitalization with PetroChina on the top, followed by Exxon and General Electric. Graphic based on Moser 2018, PhD Thesis @HSG. customers, market and regulations). The market, the business model, or the team?”
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