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Emotional advertising can lift sales as much as 23%, but marketers are missing the mark

Brunner

After more than 40 years in marketing and advertising, Louis Sawyer, the chief strategy officer for ad agency Brunner, has come to believe that we are defined by the brands we choose to buy. Originally published in Atlanta Business Chronicle. By Mary Johnson – Contributor. Yet many businesses don’t tap the potential.

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Corona releases Fit Packs: Beer cans that link together

Idea to Value

Developed with media agency Leo Burnett , it has just been shortlisted for a presigious Innovation Lion at the Cannes Lions 2019 Festival of Creativity, the Oscars of the Advertising world. They call the system “Fit Packs” Check out the video below which describes the innovation.

Video 214
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TikTok, Is it a fad or here to stay?

Brunner

We’ll cover what TikTok is, who’s using it, the advertising opportunity, measurement limitations and how brands can get creative. According to Singular’s ROI Index report , the platform gained more than 600 million users and built a foundation to monetize by expanding ad options and tools for advertisers in 2019.

Video 69
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Better Ways of Marketing Your Business in 2019

The Human Factor

Marketing your business is one of the most important things you can do in the world, and it is essential if you are looking to win in 2019. There are so many different ways to promote or advertise your company as you move forward, and some of the traditional marketing methods that exist can prove to be successful.

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SNP Case Study Highlights Plan for Creating an Integrated, Global Workforce

IdeaScale

In 2019, she began reaching out to SNP’s global employees and partners to develop a future plan for the company. SNP advertised the new IdeaScale community through an email announcement. Through flexible solutions, enterprise customers can transform the most complicated SAP landscapes using automation while saving time.

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From Invisible to Visible: A Look at Transparency in Government Innovation

IdeaScale

Regarding these developments, the report entitled “ Embracing Innovation in Government: Global Trends 2019 ” notes: “Governments are clearly adapting, but progress is often ad hoc rather than reliable, reactive rather than deliberate, and sporadic rather than systemic.

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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

A 2019 study by BetterUp found that workplace belonging leads to an estimated 56% increase in job performance, a 50% decrease in turnover, and a 75% decrease in employee sick days. Diversity and inclusion in a company and in marketing is becoming increasingly important to consumers. Tip # 5: Walk the talk! Review the data.