Taking Final Ideas to Market is the Hardest Part
Paul Hobcraft
JULY 30, 2020
There is far more emphasis on this final step within the Horizon 2020 funds to show ‘proof of concept’ or commercial value than in the past and that is a good thing. How are you conveying the real meaning of the innovation, not from your perspective but from the value of their perspective? So what is needed at the execution end?
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