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The necessity of market creating innovations

Christensen Institute

For secondary school, the percentage has almost doubled from 23% in 1993 to 44% in 2020. At the Christensen Institute, we espouse the virtues of market-creating innovations. Javier Lozano’s market-creating innovation targeted these people. Market creation can unlock it for the masses. But it can.

Marketing 122
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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. So easy to say, yet it does seem so very hard to achieve.

Marketing 235
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Top 10 CPG Industry Trends For 2020

Acuvate

In the past decade, the way people shop and engage with CPG brands has undergone an unprecedented change in the market. With the rise in consumer awareness, CPG companies have broken out of conventional market strategies and adopted disruptive methods to capture business. The 10 CPG Industry Trends. Private Label Rivalry.

Trends 72
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The New Customer: How the Pandemic Reshaped Buying Behavior

Business and Tech

Virtual reigns supreme When the pandemic hit in 2020, our ability to interact, sell, and purchase digitally became increasingly crucial to staying connected. The benefits for buyers are undeniable, but sellers are learning there are major perks for them, too. Customers made a mass shift to digital-first and now there’s no turning back.

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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

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Why being ambidextrous is not enough - looking ahead to 2020

Jeffrey Phillips

Knowing that the end of the year is in sight, and the holidays are almost upon us, we anticipate work slowing down, and perhaps for just a few days we can actually think - really think - about what's going to happen in 2020. Shiny Objects ahead There are, however, a few shiny objects on the horizon and closing fast.

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The 2020 CIO: Predictions and Insights

Acuvate

But given that today marketing execution is so incredibly dependent on technology, you simply can’t avoid CIO involvement in CX process. Let’s begin with predictions and insights for 2020 that will reinvent the CIO. CIO Reinvention: 2020 and beyond. Learn more: Enterprise AI: The Adoption Strategy & Practical Solutions.

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7 Questions Every App Team Should Ask

In its 2020 Embedded BI Market Study, Dresner Advisory Services continues to identify the importance of embedded analytics in technologies and initiatives strategic to business intelligence. Which sophisticated analytics capabilities can give your application a competitive edge?

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Business Models Changing the Landscape of Growth and Innovation

Speaker: Cheryl Perkins, Founder and President, Innovationedge

Webinar participants will walk away inspired and motivated to advance their leadership skills from building new capabilities, changing culture, piloting several innovation approaches, to tailoring unique solutions to win in very competitive markets. January 28, 2020 9:00 AM PST, 12:00 PM EST, 5:00 PM GMT.