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The Future of Email Marketing: Trends and Predictions for 2020

InnovationManagement

The importance of email marketing when spreading the word about a product or service cannot be overstated. Studies show that for every dollar spent on your email marketing campaign, you can get up to $44 as your ROI. This is 44 times more than other marketing channels like TV ads.

Trends 107
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10 Disruptive Trends for 2020

Leapfrogging

Here are 10 trends that will create opportunities – and threats – in 2020. But 2020 promises to be especially extra turbulent. Regardless of your industry or target markets, watch these disruptors closely. The post 10 Disruptive Trends for 2020 first appeared on. The future is finally here.

Trends 130
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10 Disruptive Trends for 2020

Leapfrogging

Here are 10 trends that will create opportunities – and threats – in 2020. But 2020 promises to be especially extra turbulent. Regardless of your industry or target markets, watch these disruptors closely. The future is finally here. Emerging technologies catalyze disruption.

Trends 113
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Calling all innovators: Africa’s electricity market is ripe for market-creation

Christensen Institute

This lack of access was compounded by the crisis of 2020, when COVID-19 triggered the largest fall in global energy investment in history, causing loss of economic opportunity, loss of jobs, and loss of energy supply. Specifically, Africa’s electricity market also affects the continent’s health, education, economy, and even food security.

Marketing 116
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7 Questions Every App Team Should Ask

In its 2020 Embedded BI Market Study, Dresner Advisory Services continues to identify the importance of embedded analytics in technologies and initiatives strategic to business intelligence. Which sophisticated analytics capabilities can give your application a competitive edge?

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Why Experiential Marketing Is A Must In 2020

InnovationManagement

The post Why Experiential Marketing Is A Must In 2020 appeared first on Innovation Management. In fact, these ads are causing a pandemic known as “ad fatigue” and symptoms range from disinterest, boredom, and more. The problem is worsening.

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The necessity of market creating innovations

Christensen Institute

For secondary school, the percentage has almost doubled from 23% in 1993 to 44% in 2020. At the Christensen Institute, we espouse the virtues of market-creating innovations. Javier Lozano’s market-creating innovation targeted these people. Market creation can unlock it for the masses. But it can.

Marketing 122
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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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Report by Dresner Advisory Services: Embedded Business Intelligence Market Study

According to the 2020 Dresner Embedded Business Intelligence Market Study, embedded business intelligence is crucial for application success. This report explores the current state of BI and why application teams are increasingly choosing an embedded solution.

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Business Models Changing the Landscape of Growth and Innovation

Speaker: Cheryl Perkins, Founder and President, Innovationedge

Webinar participants will walk away inspired and motivated to advance their leadership skills from building new capabilities, changing culture, piloting several innovation approaches, to tailoring unique solutions to win in very competitive markets. January 28, 2020 9:00 AM PST, 12:00 PM EST, 5:00 PM GMT.