article thumbnail

Most Creative TV Ads of 2021

Destination Innovation

Advertising is creativity in action. The clever people at advertising agencies do some lateral thinking and keep coming up with creative ideas. Here are my top six favourites from 2021 on Youtube. The post Most Creative TV Ads of 2021 appeared first on Destination Innovation. Nike – Play New.

article thumbnail

Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. We recommend that advertisers exercise caution using PMax, and we’re not the only ones. More than two years later, reviews are mixed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brunner Wins Trade Advertising Agency of Record with Rinnai America Corporation

Brunner

In search of deep B2B cross-channel expertise, global tankless water heater leader, Rinnai America Corporation , has entrusted Brunner to serve as its trade advertising agency of record (AOR) through 2021.

article thumbnail

Considering Going Electric? First Ask an EV Driver

Business and Tech

In September 2021, cumulative sales of electric cars in the United States hit 2.13 million, and word-of-mouth advertising is one prominent reason why EV sales have steadily increased. Such high remarks prove the success of a word-of-mouth model, given that Tesla doesn’t advertise. Word of mouth.

Tips 147
article thumbnail

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales.

article thumbnail

What to Expect When Pittsburgh Drops in Nielsen Rank

Brunner

When Nielsen announced Pittsburgh would drop rank from #24 to #26 in 2021, there was concern about how that would affect the market.?What Would the market lose national advertisers?? . With more and more data being used to determine ad buys, advertisers are selecting markets in a much smarter way now.?

Data 75
article thumbnail

Summaries of the 50 Best Business Books

Destination Innovation

This is the list of sections and book summaries: Alltime Classics How to Win Friends and Influence People by Dale Carnegie – 1936 Think and Grow Rich by Napoleon Hill – 1937 The Power of Positive Thinking by Norman Vincent Peale – 1952 The One Minute Manager by Ken Blanchard and Spencer Johnson – 1981 In Search of Excellence (..)