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Most Creative TV Ads of 2021

Destination Innovation

Here are my top six favourites from 2021 on Youtube. The post Most Creative TV Ads of 2021 appeared first on Destination Innovation. How can you make beer or ketchup or vaccination topical, relevant and fascinating? The clever people at advertising agencies do some lateral thinking and keep coming up with creative ideas.

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Top Innovation Conferences for 2021

IdeaScale

The Future Festival: March and November 2021. Covering international innovation, retail and marketing, media and entertainment, and CPG and food, each two-day event is free, although you will need to get a ticket. . The same is true of the World Summit for 2021 in November, also virtual and also free.

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Marketing Gimmick of the Year – 2021 – Air Protein

Innovation Excellence

The winner of the 2021 award for Marketing Gimmick of the Year has to be Air Protein. The marketing premise is that the company is creating a scalable process for creating protein from ‘thin air’ using a $32 million Series … Continue reading →

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CEWS Extension 2021, What You Need to Know

Innovators Alliance

In this blog we share what the most recent CEWS Extension 2021 means for you and your business. The CEWS is a wage subsidy program initially offered until September 2021 (now extended till October 23rd 2021) to qualifying employers who have seen a drop in revenue due to COVID-19. It will begin from Monday, November 1, 2021.

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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. As the New York Times observed, “It’s a weird moment for the American economy.”

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Top 40 Innovation Bloggers of 2021

Innovation Excellence

After a week of torrid voting and much passionate support, along with a lot of gut-wrenching consideration and jostling during the judging round, I am proud to announce your Top 40 Innovation Bloggers of 2021: Janet Sernack Janet Sernack is … Continue reading →

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Calling all innovators: Africa’s electricity market is ripe for market-creation

Christensen Institute

In 2021 , stimulus spending meant to spur investment in energy projects was still falling short of what was needed to ensure a sustainable recovery from the crisis. In other words, if innovators create markets that serve nonconsumers of electricity, they’ll also, in effect, generate transformative developmental impact.

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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2021 Dresner Advisory Services Business Intelligence Market Study

For 12 years Dresner Advisory Services has run analysis on the importance of business intelligence, and the different providers of embedded BI solutions. BI Defined. Business intelligence is the technological capability to include BI features and functions as an inherent part of another application.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT

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Building a 5-Star Online Reputation for Your Business

Speaker: Brent Werbeck, GetMoreReviews Co-Founder

Your business has it all: the product, the plan, the team, the market. What 2021 online review trends you should be paying attention to. August 12th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT But do your online reviews reflect that accurately about you? Online reviews have never been more important.

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Historically, marketing teams use this tool as an anchor to ensure messaging resonates with customers. December 15, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT. Most of the tools that are used place emphasis on delivering product features, not about solving the customers pain points.