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Global Prosperity: 2022 Roundup

Christensen Institute

In 2022 we successfully drove that mission forward through both our research and community engagement. From the corners of Brazil to those in Sierra Leone we were fortunate to further our learning and partner with inspiring organizations driving forward the socio-economic development of their countries.

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3 Drivers of China’s Booming Electric Vehicle Market

Harvard Business Review

In 2022, new EV sales in China grew by 82%, and the country provided 35% of global EV exports. Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. While the U.S.,

Marketing 124
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Brunner has been named a 2022 Google Premier Partner

Brunner

Pittsburgh-based agency, Brunner , has achieved 2022 Premier Partner status in the Google Partners program. This month, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program. Learn more at brunnerworks.com.

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What Salespeople Get Wrong About Using GenAI

Harvard Business Review

in late 2022. However, driving adoption of generative AI as a new way of working — leading sellers toward creative use of generative AI, and helping them to use it as a coaching and learning aid — requires a very different approach. Discussion of generative AI has maintained a fever pitch since OpenAI released ChatGPT-3.5

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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. So, what does ABM look like in 2022? On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation.

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Here Are Eight Innovation Awards to Watch and Follow for Inspiration

IdeaScale

Overview : These awards shows offer a unique cross-section of innovation across multiple industries for 2022. The CES Innovation Awards, January 2022. Drawn from those presenting in the Consumer Electronics Show, these awards are reserved exclusively for products entering the market between April 1st, 2021 and April 1st, 2022.

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Employers: Help Your Workers Reduce Stress With Financial Wellness Education

Business and Tech

A 2022 VantagePoint study published by Forbes found that 6 in 10 job seekers say wellbeing benefits (financial, mental, social, physical, and career) are top priorities for them, with financial and mental wellbeing rated the highest. We offer virtual, in-person, and hybrid options to ensure all employees can attend.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree. February 23, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT.

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Fuel the Engine of Product Growth with an Impeccable Framing Model

Speaker: Scott Sehlhorst - President, Tyner Blain

Participants in this webinar will learn: A framing model of the key decisions that give a product a chance to succeed and fuel the engine of growth. An approach to tackling the interdependent decisions of which problems to solve, to what degree, and for whom in a competitive market.