Christensen Institute
DECEMBER 15, 2022
In 2022 we successfully drove that mission forward through both our research and community engagement. We tackled Brazil’s education paradox , explaining that market-creating organizations such as Mind Lab, eduK, Descomplica, and Árvore Educação play a significant role in improving not only the nation’s education system but also its economy.
Harvard Business Review
JANUARY 3, 2024
In 2022, new EV sales in China grew by 82%, and the country provided 35% of global EV exports. Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. While the U.S.,
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Innovation Excellence
JANUARY 1, 2023
After a week of torrid voting and much passionate support, along with a lot of gut-wrenching consideration and jostling during the judging round, I am proud to announce your Top 40 Innovation Bloggers of 2022: Robyn Bolton Robyn M. Bolton works with leaders of mid and large sized companies to use innovation to repeatably and […].
Sopheon
DECEMBER 17, 2021
How companies address supply chain delays, the labor market and collaboration will define new product development success in 2022. The post Successful New Product Development Will Require Innovative Approaches in 2022 appeared first on Sopheon.
Advertiser: ZoomInfo
In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
Collectivecamp
MAY 1, 2022
The digital era is in full swing and the following advertising strategies are considered to be the most effective in 2022. Getting noticed now means having an online presence, but there’s a lot more to it than just that.
Christensen Institute
OCTOBER 11, 2022
In 2022, there are still 600 million people who lack access to electricity in Africa. . In other words, if innovators create markets that serve nonconsumers of electricity, they’ll also, in effect, generate transformative developmental impact. Africa’s MCI history can act as a guide for its electricity market.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets. A System of Metrics.
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. So, what does ABM look like in 2022? On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation.
Speaker: Scott Sehlhorst - President, Tyner Blain
An approach to tackling the interdependent decisions of which problems to solve, to what degree, and for whom in a competitive market. August 23rd, 2022 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm GMT. The importance of retaining as well as acquiring customers to succeed in a product-led business.
Speaker: Wes Bush, Author of "Product-Led Growth"
What features do their strategies have that allow them to see continued success in this ever-changing market? December 6, 2022 at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT. Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. But what else do they have in common?
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. Creating an iterative process to identify Product Market Fit. What metrics you should track to measure product-market fit. October 25th, 2022 at 12:30 pm PT, 3:30 pm ET, 8:30 pm BST.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. In this session, Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, will show you how to: Use buyer context to rationalize intent data. July 20th, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree. February 23, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT.
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