Harvard Business Review
JANUARY 3, 2024
In 2022, new EV sales in China grew by 82%, and the country provided 35% of global EV exports. Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. While the U.S.,
Collectivecamp
MAY 1, 2022
The digital era is in full swing and the following advertising strategies are considered to be the most effective in 2022. Getting noticed now means having an online presence, but there’s a lot more to it than just that.
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Innovation Excellence
JANUARY 1, 2023
After a week of torrid voting and much passionate support, along with a lot of gut-wrenching consideration and jostling during the judging round, I am proud to announce your Top 40 Innovation Bloggers of 2022: Robyn Bolton Robyn M. Bolton works with leaders of mid and large sized companies to use innovation to repeatably and […].
Christensen Institute
OCTOBER 11, 2022
In 2022, there are still 600 million people who lack access to electricity in Africa. . In other words, if innovators create markets that serve nonconsumers of electricity, they’ll also, in effect, generate transformative developmental impact. Africa’s MCI history can act as a guide for its electricity market.
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. However, ABM practitioners have evolved the strategy from development to implementation. So, what does ABM look like in 2022? Instead of wading through a series of vague “how-to kick-start your ABM strategy!”
Leapfrogging
FEBRUARY 28, 2022
Let’s kick-off 2022 with a useful tool. Here’s the downloadable Strategy Uncertainty Map I developed as part of my work with Praxie.com. A Strategy Uncertainty Map is a visual representation of your top opportunities, which can include products, services, projects, or business strategies.
Brunner
OCTOBER 28, 2022
This is where a well-thought-out strategy comes into play. Between Spring 2021 and Spring 2022, Brunner’s client, Indiana University of Pennsylvania saw a 48% increase in engagement on Instagram and a 100% increase in engagement on Facebook! If you’re seeing low engagement, maybe the platforms aren’t the problem…. Sources: [link].
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets. A System of Metrics.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned.
Speaker: Wes Bush, Author of "Product-Led Growth"
As PMs, we all know the importance of building a successful product-led growth strategy. Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. What features do their strategies have that allow them to see continued success in this ever-changing market?
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