Rediscovering sustainable competitive advantage

The Future Shapers

Sustainable competitive advantage? Most business leaders I talk to agree that the days of sustainable competitive advantage are over. In 2016 it was 24 years and it is forecast to shrink to just 12 years by 2027¹. The reason our search for sustainable competitive advantage is becoming increasingly elusive, is that we’re looking in the wrong places. Without it, all competitive advantage is temporary and increasingly short-lived. Seriously? In our time?

Top 5 Myths About Data Analytics You Should Stop Believing


dollars by 2027, more than double its expected market size in 2018. While data analytics helps companies make informed decisions and gain a competitive edge, misconceptions surrounding it can hamper its impact. This gives companies the much needed competitive advantage in the market. While the majority of the human workforce treats AI as its competition, employees need to stop feeling threatened by AI and instead harness the technology to streamline their work.

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Key Essentials of Modern Business Intelligence


dollars by the year 2027 – Statista. Leveraging data is no longer just a competitive advantage for businesses – it’s essential for survival. The Growing Importance of Data. The global big data market is forecasted to grow to about 103 billion U.S. It’s quite evident that we currently live in a time where there is a constant influx of information.

The Firm of the Future Will Manage Two Types of Businesses

Integrative Innovation

In each case, moves into Engine 2 meant new competition, new cost structures and new economic models to run in parallel, and the new business took at least five years to flourish. What this could look like in 2027: Companies will set up and manage Engine 2 under the corporate umbrella but will likely structure, staff and fund it separately. Bain and Company hast just published an worthwile article , debating on the question: What will the firm of the future look like ?