Mon.Jun 05, 2023

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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. From the onset of marketing in the 1950s to today, we’ve seen clear transformations. The early business landscape, dominated by the industrial revolution, prioritized mass production. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced.

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3 Strategies to Boost Sales and Marketing Productivity

Harvard Business Review

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy. Research shows the three ways companies can do this are to refine the go-to-market model, turn every rep into an A player, and make sales and marketing support more efficient.

Marketing 105
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Mixed Reality For The Rest Of Us Is Finally Here

helloFUTURE

Back in 2009, nestled in the heart of Silicon Valley, I was part of a vibrant innovation program at Yahoo, a company that once commanded a considerable footprint in the tech world.

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How Brands Can Sell to Environmentally Conscious Nonconsumers

Harvard Business Review

New research into how consumer attitudes about climate change affect their behavior and purchasing habits find that the largest segment is “Conscious Non-consumers” — that is, people who have changed their behavior to help the environment, but are not purchasing environmentally friendly products. For companies selling these products, reaching this segment of consumers can be a source of profits and impact.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Trendspotting 101 — How to Stay Ahead of the Curve in Your Industry

Entrepreneur - Innovation

In this article, we'll explore trendspotting and discuss seven ways to stay ahead of the curve in your industry as an entrepreneur.

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How to Tap the Full Potential of Telemedicine

Harvard Business Review

Telemedicine visits in the United States have fallen sharply since April 2020, but the end of the pandemic should not spell the end of telemedicine. It can play a valuable role in the delivery of health care. The key to tapping its potential is to bring many elements of the clinic to the patient. An array of new technologies and services is making that possible.

How To 97

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How to Manage: Being Taken Seriously

Harvard Business Review

If you’re a woman who’s a new manager, people will probably push back on your authority.

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Security and Governance Strategies for Generative AI

Acuvate

Recognizing the numerous benefits it offers, businesses have accepted generative AI as a catalyst for future growth and new innovations. Its adoption and utilization in the business world are gradually increasing. Gartner , for example, finds that 70% of executives are actively exploring generative AI, while 19% of executives have already moved beyond exploration and are piloting or using generative AI in practical applications.

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What can we learn from Bertha Benz?

Rmukesh Gupta

I recently read a blog post by Dave Trott and was blown away by the story of Bertha Benz and the role she played in the wide-spread adoption of motor vehicles. You can read his post here. The story, in short, is as follows: Karl Benz built his internal combustion engine based vehicle (3 wheeled) and was continuing to iterate to try and make it perfect, without being able to sell them.

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Security and Governance Strategies for Generative AI

Acuvate

Recognizing the numerous benefits it offers, businesses have accepted generative AI as a catalyst for future growth and new innovations. Its adoption and utilization in the business world are gradually increasing. Gartner , for example, finds that 70% of executives are actively exploring generative AI, while 19% of executives have already moved beyond exploration and are piloting or using generative AI in practical applications.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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International Rescue Committee launches campaigns with Wazoku and SeaFreight Labs

Wazoku

1st June 2023 – The International Rescue Committee (IRC), a global humanitarian organization that helps people affected by conflict and disaster, will soon launch two crowdsourcing campaigns to increase comfort and safety in women’s toilets in refugee camps and last-mile medicine delivery in Sierra Leone. These open innovation Challenges are the first of a series planned for the coming years.

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How Amazon Business Can Help Your Company Optimize Procurement - SPONSOR CONTENT FROM AMAZON BUSINESS

Harvard Business Review

Sponsor content from AMAZON BUSINESS.

Company 99
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When you Incorporate all Customer Feedback

IM Insights

Innovators often have to push back on product requests. Giving everybody what they want means nobody gets what they want. Say no!

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How Do I Set the Right Pace To Meet Our Strategic Goals?

Harvard Business Review

A leader must learn how to set long-term goals and timelines for her team.

Meeting 56
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How Mature Companies Are Scaling Transformational New Businesses

Scaling transformational innovations in large companies is challenging due to ‘Company Fit’ issues, which arise when the resources, processes, and priorities (RPPs) of the core business are not aligned with the needs of the new business. Many companies have learned how ambidexterity—the ability to both ‘exploit the present and explore the future,’ can help them address these issues for ideation and incubation of new innovations, but scaling transformative business innovations remains a challenge

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Build Relationships & Trust by Tapping Into Others' Expertise

Michael Roberto

Source: Noam Galai Copyright: 2015 Getty Images Jennifer Hyman co-founded Rent The Runway and currently serves as the CEO. Recently, she spoke to Stanford University students about her experiences as an entrepreneur and leader. Hyman described a critical meeting when she was first beginning to conceive her idea for the business. She landed a meeting with fashion-giant Diane Von Furstenberg.

Meeting 29
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Planview’s Force for Good Week: Driving Positive Change Together

Planview

At Planview, we strongly believe in the power of our employees to drive positive change. That’s why our Force for Good initiative encourages and supports employee volunteerism. We provide volunteering opportunities during work hours, enabling our employees to actively contribute their skills and time to better their communities. Through employee-led initiatives and corporate giving, we foster a culture of giving back, making a tangible impact.

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