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Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

Every data-driven project calls for a review of your data architecture—and that includes embedded analytics. Before you add new dashboards and reports to your application, you need to evaluate your data architecture with analytics in mind. Download the whitepaper to see the 7 most common approaches to building a high-performance data architecture for embedded analytics.

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become commonplace. Turning embedded analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Discover which features will differentiate your application and maximize the ROI of your embedded analytics.

Embedding analytics in your application doesn’t have to be a one-step undertaking. In fact, rolling out features gradually is beneficial because it allows you to progressively improve your application. You can get new capabilities out the door quickly, test them with customers, and constantly innovate. Read more about how to simplify the deployment and scalability of your embedded analytics, along with important considerations for your: Environment Architecture: An embedded analytics architectur

As the value of modern in-app analytics becomes clearer, more companies are making analytics a priority before it becomes a problem. The longer you wait to modernize your application’s analytics, the harder you’ll eventually feel the pain of lost customers and missed revenue. If it sounds like a daunting task, that's because it is. But don't worry, Logi Analytics' Blueprint to Modernize Analytics will help you define your new solution, plot out how to get there and determine what you'll need in

Digital fatigue? No sense of purpose or belonging? Meetings using limited technology often fall short for teams working remotely. So how do you bring spontaneous communication and collaboration to your meetings? Check out this guide to meeting in the Metaverse.

Storytelling is more than just data visualization. Storytelling provides an organized approach for conveying data insights through visuals and narrative. Data-driven storytelling could be used to influence user actions, and ensure they understand what data matters the most. A good data story is formed by three components: Data analysis - This is the basis of a strong story and mastering the data is an essential part of the process.

Organizational data literacy is regularly addressed, but it’s uncommon for product managers to consider users’ data literacy levels when building products. Product managers need to research and recognize their end users' data literacy when building an application with analytic features. Otherwise, it can lead to a low adoption rate and a poor product experience.

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The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue.

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Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

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It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. That is why building a strong framework for executive hiring that maximizes efficiencies while minimizing cost and time to hire is important. In this eBook, learn: The Discovery Processes.

Every application provider has the same goals: to help their users work more efficiently, and to drive user adoption. But many companies fail to achieve this goal because they struggle to provide the reporting and analytics users have come to expect. The Definitive Guide to Embedded Analytics is designed to answer any and all questions you have about the topic.

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Good people are the foundation of any organization. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. With remote work making white-collar jobs more flexible and talent more mobile, a rebound in hiring meant the race for quality candidates had become even

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Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space? This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite.

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Members of the C-suite are the key decision-makers when it comes to making major investments in their organizations. That’s why every salesperson’s goal is to make their pitch directly to a senior executive—ideally, sooner rather than later. The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite?

Meeting requirements alone is no longer enough. Today’s users need insightful reporting built on accurate, real-time data. In our eBook, you’ll learn the do’s and don’ts to embedding operational reports, and how to avoid common reporting mistakes.

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Hit your number with 100 Pipeline Plays. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays! Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year.

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Conversations have always been at the heart of our most authentic relationships. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.