Resources

Best Practices for a Marketing Database Cleanse

ZoomInfo

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Cold Calling Tips and Tricks

ZoomInfo

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

How to Overcome the Pain Points of Your CRM

ZoomInfo

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

3 Mistakes Organizations Make While Developing ABM Programs

ZoomInfo

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

The Impact of Direct Dials on Sales Productivity

ZoomInfo

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

Five Essential Pieces of a Prospecting Solution

ZoomInfo

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

ZoomInfo

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

ZoomInfo

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Innovate Faster with Metrics that Matter

Tracking the right metrics is crucial to innovating your products and growing your business. Written by Mixpanel’s Director of Analytics Strategy, Fatih Koca, get the tools, insights, and framework top companies use to define their product metrics.

11 Proven Ways to Turn Your Culture into a Culture of Innovation

Learn the 11 proven strategies that you can implement quickly to get every employee innovating and contributing to the growth of your company.

Spigit's 2018 State of Crowdsourced Innovation Report

A rigorous analysis of how the world’s largest brands – representing 21 different industry verticals – leverage their innovation programs to solve problems and surface opportunities, and the key role crowdsourcing plays in their success.

Quantifying a Culture of Innovation

Examining five years of anonymous data from over 6 million users in 170+ countries, Spigit has discovered that a culture of innovation can be measured – with a 99% statistical confidence level – by a metric called "ideation rate." Download the eBook now for an in-depth look at this groundbreaking study.

Data From 3.5 Million Employees Shows How Innovation Really Works

Analysis of how 3.5 million employees using Spigit ideate proves innovation is a science, and can be measured.

How to Improve Customer Experience in an Era of Choice

Customer experience is quickly becoming the de facto differentiator between successful businesses and the ones that fail. Download this ebook to learn how some of the largest companies in the world are driving better customer experiences.

6 Ways to Create a Successful Innovation Program

Whether you’re just getting started or have an established innovation program, how do you ensure it delivers on its goals on an ongoing basis? Download this ebook to learn the 6 essential building blocks of a great innovation program, from winning a sponsorship to choosing the right software.

Cultivating A DEI Garden Where Seeds of Innovation Grow into Creative Breakthroughs

Aggregage

To thrive from unprecedented challenges and sustain organic growth in a globally competitive environment, we must leverage innovation as a driving force, along with agility, adaptability and resilience. Many studies around innovation lean into the technical and process side of the equation but barely explore the cultural aspect — a sustainable foundation of innovation. Research proves time and again that there exists a powerful connection between innovation and diversity, equity, and inclusion; our challenge is to build a vital cornerstone for change by optimizing that connection. That is where nurturing a cultural foundation for innovation starts. This article aims to call out some critical aspects of achieving that goal by connecting the dots of evidence-based research, corporate practices, and personal reflection.

How AI Can Radically Change Your Business

BairesDev

AI is quickly becoming mainstream, thanks to its value-driving capabilities. Yet, even with such widespread attention, it still is one of the most misunderstood technologies out there. Here's how to make the most out of it and bring a positive change to your company.

Mixpanel's Guide to Product Metrics

Whether you build or market products, tracking the right metrics is crucial to innovation. Use this guide to help you decide what metrics are most important for your product and business.