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Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement.

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47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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In recent years, cold calling has become synonymous with rejection and failure. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call.

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64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

Product development is often seen as a very complex process, and rightly so. But now, this white paper offers a guide to a four-step product development process that will help you identify and deliver on your next great product idea with the help of the crowd.

Organizations of all sizes face challenges when it comes to implementing change. One of the most cited roadblocks is the lack of resources assigned to new programs.

Do you know how to build an innovation roadmap, a process for idea refinement, an innovation communications plan? This innovation project plan offers a template with tip sheets to the just-starting-out innovators. Download today.

Crowdsourcing is a vital part of getting innovative new ideas – especially in small businesses. However, many business owners are simply unaware of how to use it. This white paper shares several different uses of crowdsourcing.

Innovation isn’t just good for your business, it can be good for the planet. Download this complimentary infographic with the nine key reasons that innovation is absolutely indispensible.

Many companies are using crowdsourcing to find their innovative edge. This white paper discusses the crowdsourcing landscape, the different applications of crowdsourcing, common challenges and ethical considerations, and tips for getting started.

Only one in four people today believe that they’re living up to their creative potential, even though the majority of people say that being creative is important to them. Download this infographic to find twelve ways to generate new ideas.

Communities are forming around companies, ideas, projects, start-ups, and people. This white paper teaches organizations how to assess impact, reach, and generate engagement in their innovation programs with the help of the crowd.

Crowdsourcing has become increasingly popular in with 85% of the 2014 Best Global Brands employing it in the last ten years. Download this white paper to learn the applications of crowdsourcing in product development.

Organizations that prioritize employee engagement enjoy increased productivity, higher customer satisfaction, and more. That’s why it’s important to engage employees in innovation. Learn the best tactics for employee engagement in this white paper.

The crowd provides organizations with better ideas at a lower cost, but on which questions can you ask the crowd to collaborate? This white paper details how to establish your crowd, questions to ask the crowd, and how to measure results.

This paper is an introduction to innovation and its possibilities and practice today.

Launching a crowdsourced innovation program requires a roadmap for conquering challenges. There are at least four things that people have questions about before they begin. Download the innovation project template to get started.

In this webinar, you will hear from Lufthansa Cargo on how working with some of the top startups in their space has helped fuel their innovation strategies. Watch the webinar to learn more!