What’s driving eco-innovations?
NOVEMBER 1, 2015
Norbert Bol. There is an interesting article in press (Hojnik & Ruzzie, 2015) about the drivers of eco-innovations also known as environmental innovations and green innovations. Eco-innovations are improvements in product, process, marketing and/or organization with the aim of having fewer adverse effects on the environment and more efficient use of resources. The upcoming article (Hojnik & Ruzzie, 2015) is based on 155 studies on drivers of eco-innovations.