On the one hand I hate advertisements. How purposely catchy they are. How pervasive they are. The repetitive nature. Whether it’s watching TV, listening to the radio, taking in a baseball game, or standing at the gas pump advertisements are everywhere we go. A trend that’s likely only going to get worse thanks to Augmented Reality and the ability for targeted micro ads to follow us while we shop Minority Report style.
But on the other hand I also wonder why if this is common practice…why if we accept advertisements in our daily lives….why we don’t have even more advertisements in other places. Like on Toilet Paper. On the conveyor belt at the Grocery Store. On table cloths when we dine out. On our cars or clothes. On literally any and every flat or exposed surface we can think of. Well, soon there may be one more place that we’ll see an advertisement: our arms. Thanks to the idea of Brand-Aids. Special brand sponsors band-aids that would accompany your vaccination shot.
Danielle Baskin who achieved fame earlier this year designing masks that look like your face designed these as concept art but the idea is too good not to be real. As she writes on Twitter (@djbaskin): “Rolling out the vaccine is expensive. That’s why some countries are opting into the BRAND-AID® program. Corporations subsidize government costs by paying for a tiny ad that goes on people’s arms after the injection, so their brand can reach audiences at vaccination sites.”
She adds, “So many people will be Instagramming their bandaged arm right after they get the vaccine, so this is very valuable ad space. 1 vaccine = 1000s of potential impressions.”
Valuable indeed. If only they were real.
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