Braden Kelley

Going Beyond the Business Model Canvas

Braden Kelley

For decades when business people and aspiring entrepreneurs came up with an idea and became serious about commercializing it, they would, by default, create a business plan.

Tools 225

Are You Prepared to Run a Digital Business for the Digital Age?

Braden Kelley

In our digital age, all companies must change how they think, how they interact with customers, partners, and suppliers, and how their business works on the inside.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Leading Digital Transformation – The Interview

Braden Kelley

Recently I had the opportunity to sit down with Rob Llewellyn for his Leading Digital Transformation podcast, and discuss how most organizations fail at innovation because they fail at change. They may aspire to innovate but often struggle and continue … Continue reading → Change Digital Transformation Innovation

Change 187

The Eleven Change Roles

Braden Kelley

Change is Hard Change can be complicated, change can be confusing, and change can be difficult to successfully implement in any organization. This is why 70% of change initiatives have been found to fail.

Change 297

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Are Innovation and Empathy in the Cards?

Braden Kelley

As part of the leadership team for a new human-centered problem-solving offering for select Oracle customers, I’m always on the lookout for new tools to integrate into our flexible problem-solving process to help clients innovate, grow or transform.

Tools 151

Are Gas Stations the Future of Starbucks?

Braden Kelley

Recently the Seattle Times published an article from the Washington Post highlighting a gas station in Maryland that has made the bold move of turning off its gas pumps and installing electric charging stations in their place.

Trends 161

The World is About to Get Smaller

Braden Kelley

As many of you may already know, recently I joined Oracle to help build a new innovation and digital transformation offering that leverages design thinking and other tools to engage prospective North American customers of Oracle in human-centered problem-solving focused … Continue reading → Innovation Technology

What is the Cost of a Failed Change Initiative or Innovation Project?

Braden Kelley

It seems like a simple question. One that you would expect to lead to some risk mitigation behavior, but it doesn’t.

Innovating at Cloud Speed

Braden Kelley

Innovation in the software industry continues unabated. No longer do we have to program computers directly in ones and zeroes, with cumbersome paper punch cards, or even to craft every line of code by hand. We have entered a new … Continue reading → Innovation Technology

Innovation, Change and Transformation in London – Part One

Braden Kelley

I’m off to London tomorrow for my London Business School class reunion. And, while I’m looking forward to reuniting with my LBS classmates, I’m also looking forward to connecting in person with some of the smartest innovation, change and transformation … Continue reading → Change Innovation Business Transformation collaboration community London meetings

Change 144

11 Ways to Make a Short Remote Design Thinking Project a Success

You can achieve a huge amount in a short period with a virtual design thinking project. While some teams want to come together for several weeks or months to tackle a challenge, others want to run short, sharp projects to find a quick solution. And with the right preparation, attitude, and structure in place, that's totally possible.To help make sure your short innovation projects are a success, download this free guide from the team at Sprintbase, a virtual design thinking platform, to learn their top tips.

Latest Interview with Voltage Control’s Innovation Series

Braden Kelley

I recently had the opportunity to sit down with Douglas Ferguson of Voltage Control, to speak with him for their Innovation Series about my work as a popular keynote speaker, workshop facilitator, and thought leader on the topics of continuous … Continue reading → Change Digital Transformation Innovation Charting Change Disruptive Innovation Experiment Canvas Interviews Stoking Your Innovation Bonfire

Change 156

Testing My Personal Limits with Innovation

Braden Kelley

A few months ago I came across an article in Engadget about Physiclo, a startup company launched to provide resistance clothing for athletes. I’m assuming their name Phyisclo is a mashup of the words physical + clothing.

What’s Inside the CEO’s Innovation Playbook?

Braden Kelley

Recently I received an advance copy of “The CEO’s Innovation Playbook” – the latest white paper from Mastercard and Harvard Business Review Analytic Services. For the effort they interviewed a dozen CEO’s highly innovative companies including Citigroup, Lyft and Coca … Continue reading → Innovation Harvard Business Review research reports

Report 111

Join Me at Innovation Leader’s IMPACT 2019 in San Francisco

Braden Kelley

Want to find out how to learn fast instead of failing fast? Join me in San Francisco, CA next month – October 22-24, 2019 at Innovation Leader’s IMPACT 2019, their annual conference where innovation leaders from organizations around the world … Continue reading → Change Design Innovation Training

Innovation vs. Invention vs. Creativity

Braden Kelley

There is so much talk about innovation these days, it’s hard to sometimes distinguish the signal from the noise. In fact, the word innovation gets thrown around so much that it leaves people wondering: What’s really innovative?

The D&I Garden: Seeds of Innovation that Grow into Creative Breakthroughs

Speaker: Donald Fan, Senior Director of the Global Office of Culture, Diversity & Inclusion at Walmart Inc.

In the digital era, rife with uncertainty and ambiguity, innovation plays an essential role in sustaining organic growth and outperforming the global competition. Research proves time and again, there exists a robust bond between innovation and diversity & inclusion (D&I); our challenge is to help our leaders understand how to plant the seeds of innovation in the fertile D&I garden in order to drive a strategic and competitive advantage from the office and in the digital landscape.

Every Company Needs an Innovation Coach

Braden Kelley

Innovation is not a solo activity. While the rare lone genius may be able to invent something on their own (although still always inspired by others), nobody can innovate by themselves. Innovation by its very nature, requires collaboration.

The Five Keys to Successful Change

Braden Kelley

My second book, a followup to Stoking Your Innovation Bonfire, is in the copy editing process and will be coming out soon.

Change 237

Building an Innovation and Insights Group from Scratch

Braden Kelley

Many of you reading this have created or operated innovation or insights programs for organizations of a variety of sizes, or are curious about how to go about it.

Groups 163

Transform Your Business with a Change Success Manager

Braden Kelley

“Stealing the role of customer success manager from the world of SaaS is the key to making your digital transformation efforts a success.”

Change 165

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

8 Design Thinking Flaws and How to Fix Them

Braden Kelley

by Braden Kelley and Adam Radziszewski Design Thinking attempts to extract the mindset of a designer, an artist, a creator, or even a child into a series of steps that can be applied to any discipline (even business or politics) … Continue reading → Design Innovation Design Thinking Human-Centric Problem-Solving Oracle FUEL

7 Steps to Building Stronger Sales Relationships with Human-Centric Problem Solving

Braden Kelley

by Braden Kelley and Adam Radziszewski Building strong sales relationships is all about trust and demonstrating how the product/solution will make the customer’s life better. But is traditional selling getting you where you want to go?

Who is the Innovator? Amazon or Kroger?

Braden Kelley

Architecting the Organization for Change

Braden Kelley

Change 221

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

What We Can Learn About Innovation From Crows

Braden Kelley

Crows are everywhere. There is no denying it.

Interview with Launchstreet About How to Increase Organization Agility and Speed of Innovation

Braden Kelley

I was fortunate enough to join Tamara Kleinberg of GoToLaunchStreet, a TED speaker and entrepreneur recently for an interview for her Launchstreet podcast.

Agile 130

Poking the Box for Innovation

Braden Kelley

One of the best ways to challenge people’s thinking and get a group moving in a direction towards innovation is to get the group to define the box.

Building a Culture of Continuous Innovation

Braden Kelley

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Interview with Change Management Review

Braden Kelley

Change 165

Rise of the Green Goblin?

Braden Kelley

For those of you out there who are comic book aficionados, you might be familiar with a super villain from the Spiderman series called the Green Goblin.

Accelerate Your 2018 Commitments and Start the Year Strong

Braden Kelley

As 2018 picks up speed, perhaps you are a manager or leader with a project that you are responsible for finishing before the end of the first or second quarter.

Taking Four Different Paths to Innovation

Braden Kelley

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Keeping Your Best Friend Safe

Braden Kelley

Every so often something comes along that is super funny, super cute, and super functional, all at the same time. Check out the video below and then we’ll dive in to the innovation potential of The Rocketeer Pack by ZuGoPet.

Video 144

Five Reasons to Invest in the Change Planning Toolkit™

Braden Kelley

There are many reasons the Change Planning Toolkit™ is worth far more than the small cost to acquire an individual education license for the toolkit to learn about the tools and how to use them.

Change 174

Birth of the Part-Time Chief Innovation Officer

Braden Kelley

In my last article, we looked at the keys to Hiring the Right Chief Innovation Officer, including some do’s and don’ts.

How To 203

Ten Reasons You Might Suck at Innovation

Braden Kelley

In a popular previous article we looked at the Top 10 Reasons Not to Innovate.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”