HYPE Innovation

How Covid-19 Changed the Way These Organizations Innovate

HYPE Innovation

Innovating During a Pandemic: How 4 Organizations are Thriving. Since the start of the Covid-19 pandemic, and, largely without realizing, I've embraced an additional role outside my usual designing, accelerating, and running open innovation programs. In fact, we all have taken on a new role.

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Meet HYPE's Head of Social Impact and Sustainability

HYPE Innovation

Sustainability and social impact are extremely important here at HYPE. So important, in fact, that we decided to put somebody in charge of these crucial topics. Meet Sandra Fernholz, HYPE's first Head of Social Impact and Sustainability.

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Where to focus your innovation resources for the most impact

HYPE Innovation

Communities around the globe have been disrupted on an unprecedented scale. As a society, we continue to address the Covid-19 pandemic and its impact on both people and business. We’re considering the damage done, contemplating recovery efforts, and thinking about lessons learned.

How crisis-driven innovation can help your organization

HYPE Innovation

A note from the author: I first wrote this blog as the basis for a talk in the UK last year when the only thing worrying us was the "crisis' of Brexit. Now we’re facing some much more serious challenges – and yet the inventive responses from communities trying to think outside the box suggests that the core themes do hold up and may offer us some hope during these troubled times. The Innovation Manager

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How Liebherr Engages Its Customers with Crowdsourcing

HYPE Innovation

This blog post is part of a series on successfully managing open innovation programs. In this series, I talk with experienced innovation managers to understand how they've built an open innovation capability in their organizations and how they strive to make this capability increasingly stronger.

How Do You Create an Innovation Culture?

HYPE Innovation

This is the second part of a two-part series in building an innovation culture. Make sure to read Part 1: What You Need to Know Before Creating an Innovation Culture here ! People & Culture

An Introduction to Customer Journey Mapping

HYPE Innovation

We are moving from value-in-exchange to value-in-use. You don’t want to buy a car, you want to buy mobility. Instead of selling products and services, organizations must develop ecosystems where customers can co-create value with them. This requires a holistic view of the ecosystem and can be obtained with Customer Journey Mapping. First, what is Customer Journey Mapping? Ideation & Collaboration

10 Questions to Get Started with Strategic Foresight

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The Power and Threat of Disconnecting Can Impact Innovation - Do Our Voices Matter?

HYPE Innovation

We are caught up in a polarizing world. Technology is either thrilling or frightening. Robots, automation, and intelligent systems can take over thousands of jobs (and are already taking over in some sectors). The need for large parts of our working population to begin the long, hard, and painful journey of re-skilling to become more digitally savvy is daunting for many. We are in the age of transformation caused by an explosion of technology occurring all around us.

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The Only Way to Understand (Innovation) Success is by Measuring Failure

HYPE Innovation

Success is a scarcity, especially in innovation. In fact, one of the few certainties in life is that everything will fail at some moment. Few innovations and experiments succeed, and even the biggest success stories end at one point. It’s just the tendency of our universe towards entropy and disorder. Could be after 70 years, like in the case of Toys R Us, but happen it will. People & Culture

11 Ways to Make a Short Remote Design Thinking Project a Success

You can achieve a huge amount in a short period with a virtual design thinking project. While some teams want to come together for several weeks or months to tackle a challenge, others want to run short, sharp projects to find a quick solution. And with the right preparation, attitude, and structure in place, that's totally possible.To help make sure your short innovation projects are a success, download this free guide from the team at Sprintbase, a virtual design thinking platform, to learn their top tips.

The Innovation Manager's Summer Reading List 2019

HYPE Innovation

Is it just me, or does this also happen to you? Summer after summer it's the same. Usually, at the beginning of the season, I start to think, "okay, which book should I take on vacation?" fully aware that, in the end, I'll return home having not opened it once).

What You Need to Know Before Creating an Innovation Culture

HYPE Innovation

How to Identify Industry Trends

HYPE Innovation

This is the fourth blog post in HYPE’s series on the most-often-asked questions about strategic foresight. While the second post provided guidance, practical tips, and examples on how to get started with brainstorming the future of your market , this post offers insight on where and how to identify industry trends to support brainstorming and other foresight activities. Trends & Future Thinking Strategic Foresight

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Why Your Innovation Team Will Quit on You 3 Years In

HYPE Innovation

A lot can happen to an innovation program in three years. Some companies see their programs gain momentum and excel in that time. Other companies experience something different. According to former Volvo Trucks Innovation Manager Mike Hatrick, most organizations start to see their programs fail about three years in. The Innovation Manager

You Need an Innovation Value Proposition and Here's Why

HYPE Innovation

An innovation value proposition (IVP) is not the easiest place to go. It must build meaning and purpose and provide that unique identity that enables innovation to flow. Building your innovation value proposition is critical to your innovation success. The Innovation Manager

The D&I Garden: Seeds of Innovation that Grow into Creative Breakthroughs

Speaker: Donald Fan, Senior Director of the Global Office of Culture, Diversity & Inclusion at Walmart Inc.

In the digital era, rife with uncertainty and ambiguity, innovation plays an essential role in sustaining organic growth and outperforming the global competition. Research proves time and again, there exists a robust bond between innovation and diversity & inclusion (D&I); our challenge is to help our leaders understand how to plant the seeds of innovation in the fertile D&I garden in order to drive a strategic and competitive advantage from the office and in the digital landscape.

3 Lessons on Innovation from Jeff Bezos

HYPE Innovation

Jeff Bezos just became the world's richest man. His creation, Amazon, is an incredible company. The consistency and breadth of innovation it has produced over the past two decades is awe-inspiring. Bezos is undoubtedly the force behind this relentlessness, and I find him fascinating to listen to and study. In the following 38-minute interview , he gives us a compelling glimpse into the mindset he’s created at Amazon that underpins its success.

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An introduction to Design Thinking for Innovation Managers

HYPE Innovation

“Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be, and to create desired outcomes that benefit the end user (the customer). A design mind-set is not problem-focused, it’s solution-focused, and action-oriented. It involves both analysis and imagination. Design thinking is linked to an improved future and seeks to build ideas up—unlike critical thinking, which breaks them down.

5 Steps to Brainstorm the Future of Your Market

HYPE Innovation

This is the second blog post in HYPE's series on the ten most-often-asked questions about strategic foresight. The first post introduced the ten questions , and this post provides guidance, practical tips, and examples on how to get started with brainstorming the future of your market and develop foresight capability step-by-step. Strategic Foresight

Why Your Organization Needs to Invest in Innovation Capital

HYPE Innovation

Innovation capital is one of the primary catalysts to value creation. And while understanding and investing in innovation capital is crucial, building innovation capital lacks the focus it deserves. In fact, it isn’t even on most people's radar. If you Google “innovation capital” for instance, you tend to get venture capital companies as search results offering financial capital and hijacking this term. That needs to change. Strategy & Alignment

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

4 Practices Innovation Managers Should Retire (And 4 to Keep)

HYPE Innovation

Every year, new tools, technologies, practices, and even full-rounded ideologies invade the innovation space. Those of us working in this space witness this change daily as we watch projects reach (or miss) their targets as a result of new information and tools used.

Why You Should Look Outside Your Organization to Create Impact

HYPE Innovation

There is a lot of talk nowadays about purpose, value, and worth at both the individual and organizational levels. Take this recent headline from The Economist: “What Companies Are For.” It’s a profoundly philosophical topic – and one that every company should carefully dissect. Sustainability

How Corporates can use the Lean Startup and Business Model Canvas

HYPE Innovation

The Lean Startup is a hot topic for organizations right now, so we asked a practitioner - Justin Souter, of Souter Consulting - to help readers get a handle on the elements of the Lean Startup framework, and provide some lessons from the field. The post is in four sections: 1. Where to begin with Startups and Corporate innovators. How to make effective decisions while 'in flight'. The Business Model Canvas – simple yet powerful. Business Model Innovation and visual business design. Frameworks

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Shifting the Focus of Your Idea Challenges During the COVID-19 Pandemic

HYPE Innovation

In the past two months, we have seen a significant increase in awareness of the business challenges associated with responding to COVID-19, aka coronavirus, effectively. Governments, companies, and institutions are all wrestling to find an appropriate way to respond, balancing how to keep people safe, how to keep businesses open, and how to deal with an unprecedented set of health, social, and employee challenges. People & Culture

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

The Innovation World is Changing Due to the 4th Industrial Revolution

HYPE Innovation

There are twin forces at work, feeding off each other. We are facing greater disruption and an increasing innovation pace. These are constantly combining, relentlessly adding new shape to our future. We are actually caught up in a very revolutionary period. The Innovation Manager

Driving Innovation in Higher Education – Insights From an LSE Report

HYPE Innovation

There are a variety of forces impacting colleges and universities today: economic and demographic, financial and ideological. Even forces related to how higher education is “consumed”. In response to this fast changing environment, institutions in higher education are changing too. Higher Education

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Why You Need a Diverse Ecosystem of Perspectives to Drive Innovative Thinking

HYPE Innovation

Editor's Note: Andy Seferta is Head of Ecosystem and Analyst Engagement, Digital Technology Services, Fujitsu EMEIA. This post was originally published on May 12, 2019, on the Fujitsu UK Blog. I recently had the pleasure of attending the INNOVATE Bonn forum hosted by our strategic partner HYPE Innovation. At the conference, I hosted open-innovation-themed customer workshops alongside HYPE's head of open innovation, Dr. Oana-Maria Pop.

The Knowns and Unknowns of the Front End of Innovation

HYPE Innovation

The above quote is from the former U.S. Secretary of Defense Donald Henry Rumsfeld, who mentioned “unknown unknowns” (Rumsfeld, 2002). Since then, people have started using quadrants of knowledge, i.e., known known, known unknown, unknown known, and unknown unknown, to understand and explain the nature of risk but also of leading to an opportunity. For innovators so much of innovation is hard to detect, it needs discovery and working through these quadrants of knowledge as well.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

How to Build a Future-Proof Strategy

HYPE Innovation

The third in HYPE's series on the ten most-often-asked questions about strategic foresight, this post offers guidance, practical tips, and examples of how to build future-proof strategies. Usually, a strategy boils down to four elements: a vision, strategic goals, strategic choices, and key means of execution (e.g., strategic initiatives or must-wins). Foresight can support strategy creation for all these elements, as well as the execution itself. Strategic Foresight

10 Rules of Innovation Management - Part 2: Catching Ideas With Targeted Campaigns

HYPE Innovation

Welcome back to the 10 Rules of Innovation Management series! If you're new to the series, I'll be sharing 10 best practices to help you manage your online collaborative innovation program or get started if you're thinking about launching one ( subscribe to the series here! ). The Innovation Manager

A culture of innovation? It all starts with hiring

HYPE Innovation

Creating a culture that has a thirst for and thrives on innovation is the holy grail of business today. But it’s not as tangible, nor as easy, as creating processes, borrowing best practices, and funding innovation initiatives. Managers across the globe sit and weep in their offices, because this problem … is all about. people. The one darn thing their MBA didn't teach them about. People & Culture

Strategic and Innovation Alignment: the Choice Cascading Model

HYPE Innovation

So many organizations struggle between their strategic goals and how the innovation activities can truly fit to achieve the level of contribution that is expected. According to numerous surveys it seems innovation fails align and make the final delivery of translating a potentially exciting idea into a valuable contribution that advances the strategic goals, only contributing into operational objectives, of growing and protecting the existing business. Why is that? Strategy & Alignment

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

10 Rules of Innovation Management - Part 1: Alignment, Management Support, and Sponsorship

HYPE Innovation

“It ought to be remembered that there is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things. Because the innovator has for enemies all those who have done well under the old conditions, and lukewarm defenders in those who may do well under the new.

Common Fears of Starting an Open Innovation Initiative and How to Resolve Them

HYPE Innovation

Adding external elements to an internal innovation program can prove a true rite of passage. The transition requires an open culture, employee empowerment, and executive commitment. In other words, considerable maturity (1). Open Innovation

Why mapping the customer journey is the top driver for digital transformation

HYPE Innovation

Organizations are struggling to understand the behaviours of the ‘connected’ customer. Partly it seems executives don’t engage with their brand or business in the way that their customers do. The lack of having a well mapped out customer journey means missing out on opportunities caused by not knowing this, restricts the developing of innovation solutions that map back to all the decision-making that is going on in the customers’ minds.

Digital transformation – are you ready to transform and change your innovation approaches?

HYPE Innovation

Business digital transformation, it can get your pulse racing as you look for the nearest exit. It is being asked of everybody to get involved but have we a sufficient understanding of it? Add in the magic ‘need’ so innovation can benefit from this business digital transformation and we begin to shift around in our chairs even more. What would it mean if we ‘went’ digital and transformed ourselves for innovation with in our organization? Business Transformation

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.