HYPE Innovation

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Is AI the Future of Innovation Management?

HYPE Innovation

Unless you’ve been living under a rock, you’ve probably heard a thing or two about AI in the last year. The launch of ChatGPT has supercharged the hype around AI, and now we’re seeing dramatic progress at a pace unlike anything that’s come before.

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Capturing Customer Needs Effectively: A Deep Dive into the Jobs-to-be-Done Approach

HYPE Innovation

Innovation usually relies on various methods like focus groups, interviews, surveys, and customer feedback to identify customer needs that haven’t yet been met. But do these methods uncover every customer requirement?

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How AI is Accelerating Innovation

HYPE Innovation

Throughout history, various technologies have led to the acceleration of breakthroughs in the industry. For example, the telescope improved astronomy, while using a microscope led to innovations within biology. Artificial intelligence has the potential to act in the same way.

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How to Embrace The 4 Leadership Paradoxes

HYPE Innovation

In today’s fast-paced, non-linear, unpredictable world, leaders must embrace not ignore these leadership paradoxes. Discover them in our blog post!

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How Innovation Can Benefit From Artificial Intelligence?

HYPE Innovation

The launch of ChatGPT, Midjourney, and DALL-E has put artificial intelligence (AI) firmly in the spotlight. Yet AI is nothing new, and these applications are just the tip of the iceberg. AI has been present in our daily lives for many years, with social media algorithms, chatbots, and the Waze application just a few examples.

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What’s the Right Balance Between Open Innovation and Internal Innovation?

HYPE Innovation

Innovation, as defined in the OECD's Oslo Manual (2018), is the introduction of a new or significantly improved product, process, marketing method, or organizational practice within business operations, reflecting the evolving landscape of modern workplaces.

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Unlocking Customer Experience Innovation: A Step-by-Step Approach

HYPE Innovation

Customer experience has become a major differentiator for large companies. In a McKinsey survey of senior executives, 90% of respondents saw customer experience as one of the CEO’s top three priorities.

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