What is Voice of Customer (VoC) Research? Definition, Methodology, Best Practice
SEPTEMBER 11, 2023
Table of Content What is Voice of Customer (VoC) Research? Voice of Customer (VoC) research is defined as a systematic process of collecting and analyzing customer feedback, opinions, and preferences to gain insights into their needs, expectations, and overall satisfaction with a product, service, or brand. The primary goal of VoC research [.