Don't forget the steak: What Super Bowl ads forget
FEBRUARY 5, 2018
There's an old marketing adage that you sell the sizzle, not the steak. Sell the benefits, not the features. I wonder, as I watch Super Bowl television ads, how many marketing people have forgotten the basic tenets of their craft. This isn't to say that the ads aren't catchy, funny, endearing and often engrossing. But sometimes the ads are so interesting or so well developed that they neglect to tell us what they are for.