Understanding future conditions is vital to create innovative solutions
RTI Innovation Advisors
MAY 15, 2019
I'm just wrapping up another project that's focused on trend spotting and scenario planning, working to help a client company understand the emerging competitive conditions their business will face in the next 5-7 years. While foresighting, trend spotting and scenario planning are exceptionally valuable, many innovation projects simply ignore the benefits they can receive from doing this work. Instead innovators plunge in to create the products and services they believe customers need.