CorporateIntel

APRIL 9, 2018

Companies I’ve led have been active buyers of advertising on Facebook at every stage of its evolution. AOL came to love hammering our screens with advertisements. With so many eyeballs and so little competition they also assaulted advertisers with ever-increasing campaign rates. It reminds me of AOL.

LEAN 61

LEAN Course Leadership Creativity 61

CorporateIntel

JANUARY 7, 2015

” ? Beth Collins Ellard, EVP Media, The Advertising Council. Ken Goldstein has written a next-gen business parable that puts the pursuit of success into perspective. It’s a book I’ll share with colleagues—and keep a copy for future insights.”

Creativity 40

Creativity Creative Process Management Innovation 40

CorporateIntel

JULY 9, 2014

Think you can buy a big bubbly bag of advertising to win back the trust of that customer? Or your company representative lied. And by transitive logic, your company lied. To a customer. That is the customer’s perception. Have fun calculating the ROI. Think you can apologize and win back my trust? You can’t.

Creativity 42

Creativity System Company Competition 42

CorporateIntel

JANUARY 20, 2016

Third, you will see more emphasis on our premium product, where we ask a modest annual membership fee to help support our efforts in a world where advertising can not be our only business model. That writer could be you!

Project 40

Project Creativity Video Learning 40

CorporateIntel

NOVEMBER 14, 2012

Both purchased gobs of advertising in key battleground states, and both tirelessly traveled the country to connect with their prospective constituents. You discuss, push back, respectfully argue and create reason to be heard, but to defy the leadership is not only to put the business at risk but also yourself at risk.

Leadership 40

Leadership LEAN Competition Innovation 40

CorporateIntel

DECEMBER 18, 2012

Have you tried to sell display advertising lately for vertical online editorial products? Can you imagine a good reason to continue two separate editorial teams? Can you imagine the same editorial team producing two presumably different publications? And just what is a News-Weekly in the age of internet microsecond breaking info copy?

Underperforming Technical Team 40

Underperforming Technical Team Creativity Innovation Analysis 40