CorporateIntel

Is Facebook the Next AOL?

CorporateIntel

Companies I’ve led have been active buyers of advertising on Facebook at every stage of its evolution. AOL came to love hammering our screens with advertisements. When it was the onramp to connectivity we were already paying a monthly fee for the privilege of being an advertising target, but this additional banquet of media cash was a renewable feast of dots and spots. I used to like AOL. Back in the day we called it by its full name, America Online.

Another Good Year for The Good Men Project

CorporateIntel

Third, you will see more emphasis on our premium product, where we ask a modest annual membership fee to help support our efforts in a world where advertising can not be our only business model. I have just finished my third full year on the board of directors and as strategic advisor to The Good Men Project. It’s hard to believe that much time went by so quickly. On the other hand, it is amazing to see how far we have come in such a short amount of time.

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Stop Dropping the Ball

CorporateIntel

Think you can buy a big bubbly bag of advertising to win back the trust of that customer? I get called frequently to help companies with their brands. Usually this involves helping identify the competitive advantages in products and services, articulating the unique selling proposition around innovations that constitute a customer promise, and then devising a sustainable communications strategy around that promise. That’s the hard part. There is also an easy part.

Endless Encores

CorporateIntel

” ? Beth Collins Ellard, EVP Media, The Advertising Council. Endless Encores. Repeating Success Through People, Products, and Profits. A Business Parable by Ken Goldstein. Published in 2015 by The Story Plant. As difficult as it is to have your first big success, most people find it exponentially harder to repeat success. So many of us, after “bringing the crowd to its feet,” worry that we’re going to get booed off the stage with our next venture.

Leading Advertising and Analytics Company Outperforms With a Graph Database

Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Learn more.

Brands In Memoriam 2012

CorporateIntel

Have you tried to sell display advertising lately for vertical online editorial products? Frequent readers of this blog know that I am obsessed with the concept of creative destruction , the intangible but daunting market force where an invention that is vital takes out that which has become defunct, and the nascent replaces the established.

Our Real Work Begins

CorporateIntel

Both purchased gobs of advertising in key battleground states, and both tirelessly traveled the country to connect with their prospective constituents. It has been over a week now since our Presidential Election, a good time to reflect. A broad consensus would seem to exist that it is good the election is over — on this we can all agree, and hey, that’s a start.

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