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5 Tips for Buying Holiday Gifts for Clients

Harvard Business Review

In this article, the authors outline five tips to consider when choosing what to buy this holiday season: 1) Don’t assume expensive gifts are the best. 4) Make sure it’s a gift, not advertising. Strategic and thoughtful gift-giving can help ensure your clients feel seen and appreciated. 2) Individualize when possible.

Tips 131
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How Wordle reminded me to slow down

Idea to Value

No advertisements on the site. As a result, almost immediately once Wordle became a hit, copycat clones started jumping up with advertisements that promised unlimited words, so people could play as long as they “wanted” But the original developer of Wordle stuck with their once-a-day, no advertising, no microtransaction policy.

Policies 229
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Are Your Ads Funding Disinformation?

Harvard Business Review

The global digital advertising industry is estimated to be $600 billion and growing. As advertisers handed off day-to-day operations to a bewilderingly complex digital advertising supply chain, companies often don’t know where their ads are ending up — including on sites that spew disinformation and hate-speech.

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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. At Level Up Digital , we help companies navigate this ever-changing landscape of advertising on these platforms. And in the field of digital advertising… read up on marketing news.

Industry 213
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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research.

Marketing 142
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Super Bowl 50 Advertising Winners and Losers

BrainZooming

Maybe for the first time in many years, I was more excited about the football than the advertising. There were questions about why the advertisers seem not to understand the value of integrating social media and digital with their $5 million thirty-second advertisements. Related posts YouTube Is Ruining Super Bowl Advertising!

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Are Collaboration Tools Overwhelming Your Team?

Harvard Business Review

Today’s workers feel numbed by a fragmented, unpredictable, and overwhelming collection of collaboration tools — the very things advertised to boost their productivity. They know they’re overloaded and feel exhausted but believe there is little or nothing they can do to slow the onslaught of communication.