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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator.

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Will TikTok Become the New Paid Search?

Brunner

For many advertisers, TikTok will not be the final place of conversion no matter how much search activity it’s generating. This can be a red flag for advertisers who are hyper-focused on proving the ROI for each channel. However, you may have had a tougher time when proving ROI. Does that sound familiar?

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Are Bots Overtaking Your B2B LinkedIn Campaign?

Brunner

Bots have been an issue since digital advertising started. We cannot conclude that this is always the case, but advertisers should be cautious when running within LinkedIn and leverage software that verifies the site users beyond LinkedIn’s in-platform metrics. . But how effective are those efforts really?

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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. How Does Retail Media Advertising Work? Who Does Retail Media Advertising Work For? What Are the Benefits of Retail Media Advertising? billion in 2020 to $45.38

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Swipe Up: How Social Commerce is Changing an Industry

Brunner

If you’re a B2C retail brand, chances are eCommerce is a priority, but how strong is your social commerce presence when it comes to a 2020 marketing plan? Facebook’s advertising platform is the main driver for their social commerce business. Enables online retailers to reach new markets and audiences with targeted advertising.

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BMI´s 55 pattern cards: ADD-ON

The BMI Lab Blog

Usually, the core service is advertised and offered at very low rates, to get the customers on board. Many companies, building both B2B and B2C products, allow their customers to pay for different features, apart from the core software. This pattern requires a very sophisticated pricing and marketing strategy.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

Does it matter if your study participants are from B2B vs. B2C companies? advertising, marketing, journalism, PR). For example, do you want to talk to a certain type of business, such as professional service, service area, or brick-and-mortar? What about online vs. offline businesses? does the business want to grow?), and revenue.

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