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How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation

Acuvate

How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation Compared to businesses in other industries, the ones in the Consumer Goods (CG) industry spend a colossal amount of money on marketing and advertising.

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Big Data: get to know your customer to generate more business

mjvinnovation

In this context, Big Data provides important data about customer behavior. Big Data refers to data that grows unstructured and exponentially in the world and is driven by three factors: volume, variety and data rate. ” Guide the management and implementation of Big Data.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. Tesla has shown us that a superior in-vehicle experience that blends hardware, software and big data technologies has to be as important as a general transportation experience that includes buying or leasing, charging or servicing the vehicle.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. Tesla has shown us that a superior in-vehicle experience that blends hardware, software and big data technologies has to be as important as a general transportation experience that includes buying or leasing, charging or servicing the vehicle.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. Tesla has shown us that a superior in-vehicle experience that blends hardware, software and big data technologies has to be as important as a general transportation experience that includes buying or leasing, charging or servicing the vehicle.

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Smart and connected devices change everything

Jeffrey Phillips

As 5G and IoT capabilities unfold, and low power or smart power comes into existence, almost any device can become smart and connected, sharing data with an advertiser, a data collection company, the manufacturer, all of the above, or some other company. This is when we enter the era of Really Big Data (RBD).

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Michael Brunner is Named Honoree in Pittsburgh’s 2020 Smart 50 Awards

Brunner

It was over thirty years ago, when Michael got into the advertising business , but his foresight and progressive thinking didn’t stop there. . 1991: Michael saw the value in big data before it was big and made Brunner’s first acquisition, a database marketing firm .