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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. Automakers have been placing the driver experience at their design center. Innovations such airbags, navigation systems, multi-articulated seats, dashboard design, halogen lights, antilock brakes, and obviously all engine innovations were introduced with the driver-customer in mind.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. Automakers have been placing the driver experience at their design center. Innovations such airbags, navigation systems, multi-articulated seats, dashboard design, halogen lights, antilock brakes, and obviously all engine innovations were introduced with the driver-customer in mind.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. Automakers have been placing the driver experience at their design center. Innovations such airbags, navigation systems, multi-articulated seats, dashboard design, halogen lights, antilock brakes, and obviously all engine innovations were introduced with the driver-customer in mind.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. Anyone can learn to be creative if they put in the effort.

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Artificial creativity (A.C.): Can a computer be creative? It’s scarily close

Idea to Value

The big upcoming leaps come from research into how machines can emulate the human thought process. In recent years, big data and deep learning algorithms, and the ability to spread processing power across thousands of computers in the cloud, is making this process more and more effective. Machine Learning.

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What are the new marketing roles?

mjvinnovation

The companies most tuned to this movement have designed Growth Marketing strategies, which bring together a series of marketing-oriented experiments and tests aimed at exponentiality. In the Approach to Growth Marketing, professionals make decisions that are based 100% on data. Growth Marketing: not only selling, but boosting sales.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.