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Big Data: get to know your customer to generate more business

mjvinnovation

In this context, Big Data provides important data about customer behavior. Big Data refers to data that grows unstructured and exponentially in the world and is driven by three factors: volume, variety and data rate. ” Guide the management and implementation of Big Data.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. So automakers need to broaden their view, place the passenger at the center and learn as much as possible about each passenger. Challenge 2 : Automakers will need new ways to differentiate the next-generation mobility offerings.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. So automakers need to broaden their view, place the passenger at the center and learn as much as possible about each passenger. Challenge 2 : Automakers will need new ways to differentiate the next-generation mobility offerings.

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Monetizing Personalized Transportation Experiences by Exploiting Big Data

Corporate Innovation

Automakers are big advertisers. So automakers need to broaden their view, place the passenger at the center and learn as much as possible about each passenger. Challenge 2 : Automakers will need new ways to differentiate the next-generation mobility offerings.

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Virtual Reality and Subliminal Marketing

Daniel Burrus

There is little doubt that VR has the potential to revolutionize the entire entertainment, tourism and even learning industries if audiences adopt the concept of strapping a device to their heads. Subliminal advertising has the capability of wielding a much deeper impact with VR.

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What Is Programmatic Job Advertising?

ExactHire - Innovation

Have you ever wished your recruitment advertisement strategy could target your ideal job candidate with as much precision as Instagram when it showed you that goat-shaming Farmers Insurance ad ? The targeted ads you’ve been noticing—the ones that seem tailored-made for you—are the result of a thing called programmatic advertising.

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How Should Your Business Find the Next Big Thing?

IdeaScale

The models of cable subscriptions and broadcast advertising were steadily profitable, proven, and well-integrated in any number of systems. Consider the computer processor; as computing power has improved, incrementally, it’s had an enormous impact on our lives in ways we don’t often appreciate, from safer cars to big data.