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Big Data: get to know your customer to generate more business

mjvinnovation

In this context, Big Data provides important data about customer behavior. Big Data refers to data that grows unstructured and exponentially in the world and is driven by three factors: volume, variety and data rate. ” Guide the management and implementation of Big Data.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. During my meetings with tech buyers, I learn about their challenges with technology adoption and how they’d like to evolve their business. I read constantly.

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How Should Your Business Find the Next Big Thing?

IdeaScale

Or, put simply, it’s finding the next big thing by deciding what it is and swinging for the fences. The value of this strategy is it forces you to look past the belief that what you already have is working, so why change it? To learn how to better balance disruptive and incremental innovation, join our newsletter.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. Anyone can learn to be creative if they put in the effort. Pet Markt Co.

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What Is Programmatic Job Advertising?

ExactHire - Innovation

Have you ever wished your recruitment advertisement strategy could target your ideal job candidate with as much precision as Instagram when it showed you that goat-shaming Farmers Insurance ad ? The targeted ads you’ve been noticing—the ones that seem tailored-made for you—are the result of a thing called programmatic advertising.

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Urgent Message for CMOs of Challenger Brands

Brunner

We’ve all learned tough lessons over the past two months – most oriented towards our health and well-being – and the health of our businesses, too. At the core of those learnings is the impact a firm’s digital competency has on virtually every area of business, particularly marketing and customer service.

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What are the new marketing roles?

mjvinnovation

Under this umbrella are practical functions such as: Making a data-oriented marketing strategy to provide intelligence at all levels of business. Map and analyze large volumes of behavioral data. In the Approach to Growth Marketing, professionals make decisions that are based 100% on data. Creativity.