Svava
NOVEMBER 12, 2020
Contrary to most things in life, the key to effective brainstorming is not quality. Brainstorming techniques can be accomplished in several ways. When done right, brainstorming can expand general understandings and strengthen developmental processes. It is quantity. Yes, quantity. There isn’t a wrong way or a right way.
Qmarkets
JULY 13, 2017
The False Promise of Traditional Brainstorming. In 1948, Alex Osborn, a partner in the famous advertising agency B.B.D.O. There is, however, a big problem with Osborne's idea of brainstorming: It doesn’t work! Why Traditional Brainstorming Does Not Work.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Destination Innovation
MAY 9, 2019
’ It was voted the best advertising slogan of the 20th century. Its advertising tag line was ‘Lucozade aids recovery’ Mothers bought it for their sick children. SCAMPER is a powerful brainstorming technique in which seven verbs are used to generate fresh ideas for a product. The P stands for Put to Other Use.
IdeaScale
JANUARY 30, 2019
There are a few ways of doing this that are worth trying, especially in the brainstorming phase. How would you advertise to this market if you had no advertising budget? How would you advertise if you had to do everything on a personal basis? How would you advertise if you only had email?
Innovation in Practice
JANUARY 12, 2018
When thinking about creativity in teams, we often imagine a bunch of people in front of a flipchart throwing on the paper whatever comes to their mind – brainstorming. But, what actually is brainstorming? This is why: most ideas produced during brainstorming sessions don’t work in reality, because of a lack of essential filters.
Betterific
AUGUST 8, 2016
In this installment of “Brainstorming with an [innovation] expert” we invite Matt Nelson from Hyundai. Every company I’ve seen use DesignThinker creates their own “special sauce”, from the naming of the process phases to the helper terms that aid in brainstorming. company (size, culture, structure, etc.),
Idea Champions
JUNE 27, 2016
Big thanks to Val Vadeboncoeur, Idea Champions' Director of Training, for this timely article on the importance of deferring evaluation during the ideation phase of a brainstorming session. This principle of "deferring evaluation" of ideas until later has been a bedrock principle of brainstorming ever since. Why does this work?
Expert insights. Personalized for you.
52 
Let's personalize your content