Qmarkets
JULY 13, 2017
The False Promise of Traditional Brainstorming. In 1948, Alex Osborn, a partner in the famous advertising agency B.B.D.O. There is, however, a big problem with Osborne's idea of brainstorming: It doesn’t work! Why Traditional Brainstorming Does Not Work.
Idea Champions
JUNE 27, 2016
Big thanks to Val Vadeboncoeur, Idea Champions' Director of Training, for this timely article on the importance of deferring evaluation during the ideation phase of a brainstorming session. This principle of "deferring evaluation" of ideas until later has been a bedrock principle of brainstorming ever since. Why does this work?
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Tullio Siragusa
JANUARY 2, 2023
Ideate: Generate a wide range of ideas for solutions. Encourage brainstorming and out-of-the-box thinking. Advertise job openings in relevant industry publications and online job boards. Define: Clearly define the problem or opportunity that needs to be addressed. This can be a simple mockup or a more detailed prototype.
Idea to Value
FEBRUARY 23, 2016
However, frustrated with the lack of end-product coming out of most brainstorming sessions, he developed a new way to approach the problem: Anti-Conventional Thinking. In my recent interview with him, we talk about the research behind why brainstorming is so ineffective, and how companies can use Anti-Conventional Thinking.
Idea Champions
FEBRUARY 9, 2019
It's easy to wax poetic about the topic (and a lot of people do), but too much of the stuff I've been reading sounds like bad advertising copy for motherhood and apple pie. Have you figured out how to get real feedback and input from your customers -- how to include them in your ideation process? Brainstorm Facilitation Training.
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