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Case Study: Xaxis Teaches Us About Accelerating Careers and Solutions

IdeaScale

To learn more about Xaxis, read our company case study. In a competitive, creative industry, innovation often makes a company a market leader. Xaxis has demonstrated just how effective it is and how global open innovation can build a better company.

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SNP Case Study Highlights Plan for Creating an Integrated, Global Workforce

IdeaScale

SNP advertised the new IdeaScale community through an email announcement. Employees were encouraged to share ideas about new products, cost-saving opportunities, and OneSNP. This third initiative identifies ideas for globally integrating brand and company experience.

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Video Spots For YellaWood, Cold-EEZE Win Prestigious Graphis Awards

Brunner

Video spots for two Brunner clients — YellaWood and Vespyr — have won Graphis Advertising Awards 2024 , which recognize the world’s best creative work. See case study. We’re honored to partner with each of these brands and develop creative campaigns that resonate with their target audiences.

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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

This included nine different channels which included in-person events, meetings, blog posts, newsletters, social media, print media, video, website advertising, on top of the tried and true email. To learn more about the City of Calgary and their myCityInnovation program, download their case study. .

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Leading Advertising and Analytics Company Outperforms With a Graph Database

The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Download the case study to learn more! Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more.

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

It’s enough to capture more than the fair share of profits in the category, but it also means that other people are spending significant promotional dollars in advertising to boost the overall category. One leader at a consumer company told me that their data suggests that the ideal market share is about 60%.

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Staying Relevant in the Streaming Wars

eZassi

Broadcast channels rely on retransmission fees on top of advertising revenue to make money. Since more people watch their shows after they are initially broadcast in a commercial-free format, this is also true regarding advertising. Click here to view case studies. No crystal ball is needed.