Idea to Value

FEBRUARY 3, 2021

Did your advertising agency suggest it is time for a brand refresh after your new product didn’t fly off the shelves? Would they then be the ones to implement any recommended changes? Because in most cases, people proposing something to you will almost always suggest something which would benefit them. How much will they benefit?

Analysis 286

Analysis Project System Strategy 286

Innovation in Practice

FEBRUARY 20, 2018

are in the process of developing strategies to maximize wireless capabilities in vehicles for advertising purposes. Visualize the new (or changed) products or services. Perhaps the concept seems foreign, but software companies, such as Telenav Inc., Choose an internal component and make it do something new or extra.

Artificial Inteligence 58

Artificial Inteligence Software Innovation Data 58

Brunner

JUNE 18, 2019

Google “advertising hybrid creative” and you’ll find shiny phrases like “rare breed,” “next-generation,” “shaking things up,” “the future.” Nowadays, if you write, shoot, edit and design, you’re revolutionizing the world of advertising. What’s changed? But more disdainfully, as if we lacked focus: Mixed-up. Uncommitted.

Creativity 40

Creativity Video Resources Tools 40

Idea to Value

MAY 29, 2023

Seth does not write his blog for advertisers 00:07:45 – The smallest viable audience gives you freedom 00:09.45 – Is it worth trying to convince skeptics of your ideas. Shun the non-believers. The value of facts vs stories 00:12:15 – The Song of Significance: What is the best job you ever had?

Creativity 171

Creativity Leadership Marketing Engagement 171

Idea to Value

NOVEMBER 4, 2021

Topics covered in this episode: 00:01:30 – Blair’s history in advertising and consulting. 00:12:30 – Why creative people hate the feeling of doing “Sales”, and how to change this. Topics covered in this episode: 00:01:30 – Blair’s history in advertising and consulting.

Creativity 195

Creativity Training Marketing Change 195

BrainZooming

FEBRUARY 8, 2016

Maybe for the first time in many years, I was more excited about the football than the advertising. There were questions about why the advertisers seem not to understand the value of integrating social media and digital with their $5 million thirty-second advertisements. Related posts YouTube Is Ruining Super Bowl Advertising!

Comparison 40

Comparison eBook Course Crowdsourcing 40

Destination Innovation

APRIL 12, 2022

Spotify is funded through advertising and subscriptions. They called the idea a ‘clever stunt’ and paid the royalties due but they pulled the album after seven weeks and then changed their terms of service. The name Sleepify reflects the idea that you play it while you sleep. Spotify reacted with good humour.

Change 297

Change Innovation 297

Idea to Value

AUGUST 20, 2021

This was the world of corporate advertising for decades. In other situations, some companies have realised that they needed to change the messages that would attract their ideal future customer , and as a result changed their brand messaging, upsetting people who now felt the new messaging was not speaking to them anymore.

Conference 312

Conference Creativity Company Change 312

Idea to Value

MARCH 16, 2022

Using the system, you can highlight where in an image you want a change to take place, and write out what the change should be. For example, look at the second example listed here. A human gave the command “a girl hugging a corgi on a pedestal”, and highlighted the existing dog.

Artificial Inteligence 247

Artificial Inteligence Design Creativity Software 247

Destination Innovation

DECEMBER 9, 2018

Because nothing like it had existed before they had to advertise it – but menstruation was a taboo subject. They advertised in women’s magazines such as Good Housekeeping with the slogan ‘Kotex – Ask for it by Name.’ Edward Bok, publisher of the highly influential Ladies Home Journal, banned the adverts from his range of magazines.

Innovation 191

Innovation Report Marketing Company 191

Brunner

JUNE 6, 2023

Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re

Data 52

Data Management Marketing Report 52

Jeffrey Phillips

FEBRUARY 1, 2022

We ought to stop and ask what's changed, and why it has changed. The problem is that the people and companies who are staking out the claims are the same GAFA (Google Apple Facebook Amazon and so on) that control much of the traffic (and advertising, and content) that is on the web.

Design 157

Design Resources Engagement Change 157

Brunner

NOVEMBER 22, 2019

As eCommerce continues to sky-rocket, social commerce is revving its engines in preparation to change the face of retail as we know it. Facebook’s advertising platform is the main driver for their social commerce business. These changes to the platform will undoubtedly boost FaceBook’s advertising business, which accounted for $14.9

Industry 40

Industry Change Technical Review Trends 40

Harvard Business Review

MARCH 20, 2023

As technology becomes more powerful and affordable, your company is only limited by its imagination.

Change 108

Change Technology Company Marketing 108

Destination Innovation

JANUARY 4, 2019

These would be regional operations which could offer advertising on TV for the first time. Various companies were interested in this opportunity and they naturally focussed on the regions with the best demographics – it seemed natural that rich regions would generate more advertising revenue. Popular does not have to mean low-quality.

Marketing 216

Marketing Company Design Innovation 216

Destination Innovation

JUNE 8, 2023

This is the list of sections and book summaries: Alltime Classics How to Win Friends and Influence People by Dale Carnegie – 1936 Think and Grow Rich by Napoleon Hill – 1937 The Power of Positive Thinking by Norman Vincent Peale – 1952 The One Minute Manager by Ken Blanchard and Spencer Johnson – 1981 In Search of Excellence (..)

Entrepreneurship 130

Entrepreneurship Leadership Course LEAN 130

Brunner

MAY 26, 2021

With the soon to be extinct third-party cookie, advertisers, and agencies are going to have to look to new ways to track digital customer engagement as well as target key audiences. For more information on what cookies are, what is changing, and why it is important, check out Brunner’s cookie-less POV. WHAT CAN WE DO? SILVER LINING?

Data 72

Data Creativity Learning Engagement 72

Brunner

DECEMBER 22, 2022

But nothing has changed… let’s jump this conversation to 2024. It’s like the old days of display advertising. That is not a viable option for most companies to commit to or for advertisers to find enough audience to make it worthwhile. The Metaverse is still talked about in the gaming and crypto circles.

Marketing 97

Marketing Examples Learning System 97

Thinkers360 - Thought Leader Interviews

OCTOBER 2, 2022

In this edition, we speak with Julie Hodges , Professor of Organisational Change, Consulting Advisor, and Author at Durham University Business School. Julie is a leading expert on change in organizations, particularly the role and impact of people during transformations. I also studied part-time for a Ph.D. It was a Ph.D.

Change 52

Change Leadership Video Management 52

Brunner

JUNE 21, 2023

Christine Zapinski, Director, Content Marketing “Our team was able to drop another paid subscription that helped guide simple ad copy changes for our social posts. Advertising in our digital age is all about speed, accuracy, data, and optimization. It’s a very versatile tool.” It’s going to allow us to become more efficient.

ChatGPT 80

ChatGPT Artificial Inteligence Marketing Tools 80

Brunner

NOVEMBER 9, 2023

We caught up with Kimberly to ask about the BMAA award, her work at Brunner, and her long-time advocacy for greater diversity and inclusion in the marketing and advertising industry. Q: What progress have you seen in bringing greater diversity and inclusion into marketing and advertising, for both agencies and in-house teams?

Marketing 52

Marketing Meeting Industry Leadership 52

IdeaScale

SEPTEMBER 27, 2018

Change the world.”. They always say time changes things, but you actually have to change them yourself.”. It’s tough when markets change and your people within the company don’t.”. “Advertising is just a tax you pay for lack of innovation” -Jeff Bezos. Emile Chartier. Take Action. Experiment.

Innovation 157

Innovation Creativity Innovation Processes Change 157

Brunner

SEPTEMBER 20, 2021

More than 30 years after its inception, Brunner remains one of the top 100 independent advertising agencies in the country and a key reason for that success is Michael Brunner, Founder. We thrive in the face of business climate change, providing equal parts creativity and performance marketing for our challenger brand partners.

Leadership 76

Leadership Marketing Creativity Industry 76

IdeaScale

JANUARY 21, 2020

If you examine the ways brands are researched, marketed, and advertised, all these components affect customers. To do this, you need idea management to invoke positive change. Through positive change, companies like Adobe are implementing customer service management (CXM) to improve the customer experience.

Idea Management 182

Idea Management Management Product Development Software 182

Jeffrey Phillips

FEBRUARY 5, 2018

It's as if we are supposed to buy the products because of the really interesting advertising, rather than the benefits they provide. So I have to tread the razor's edge here when I say increasingly corporate innovation looks a lot like Super Bowl advertising. What's this diatribe got to do with innovation?

Marketing 113

Marketing Innovation Processes Tools Trends 113

Brunner

JULY 12, 2023

In 2018, Facebook CEO Mark Zuckerberg was called to address Congress about a data-sharing scandal with Cambridge Analytica, a company that bought data from Facebook to target political advertising. What is changing in personal data collection? There are no U.S. analytics of the success of ad placements can be diminished.

Data 94

Data Marketing Policies Strategy 94

Harvard Business Review

JUNE 20, 2023

How should Elon Musk approach long-term strategy to turn around Twitter?

Change 78

Change Strategy Strategy Management 78

Business and Tech

DECEMBER 8, 2021

With the changes brought about by the pandemic, the effectiveness of a property’s website moved front and center. DL: While digital services have provided an easy way to advertise rental vacancies, it’s also opened your property (and your information) up to unscrupulous actors.

Marketing 264

Marketing Trends Report Industry 264

Business and Tech

MARCH 17, 2022

While there are plenty of systemic reasons why there are individual and community financial challenges and economic gaps – even beyond this pandemic – our legacy of limited financial solutions to help more people attain financial security is changing. What advice can you offer people who are looking to improve their financial literacy?

Tips 182

Tips Learning System Management 182

Business and Tech

JUNE 24, 2022

We have some really big changes going on in an SMB world,” says Vaynerchuk, the chairman of VaynerX , a media and communications holding company; CEO of VaynerMedia , a full-service advertising agency; and creator and CEO of the NFT project, VeeFriends. That’s according to entrepreneur Gary Vaynerchuk. “We

Marketing 130

Marketing Trends Competition Culture 130

eZassi

AUGUST 12, 2021

Technology and trends tend to move and change at alarming rates. The only way to stay relevant is to make sure you are looking toward the future landscape and anticipating changes within your business before they happen. Broadcast channels rely on retransmission fees on top of advertising revenue to make money.

Case Study 52

Case Study Trends Video Technology 52

Daniel Burrus

JANUARY 26, 2022

When you are starting a business or making a change internally as a business leader, many on the outside will repeatedly remind you how risky your choice is. As a matter of fact, a good portion of their functionality and income was rooted in online advertising and producing eye-catching content, much like the blogs of today.

Trends 82

Trends Disruption Video Agile 82

Idea to Value

JANUARY 6, 2021

The Artsy piece had a very interesting paragraph showing how this change in mentality is also taking root: Today, this branching of paths—from copy art, to original art, to shining national example—feels tangled.

Creativity 166

Creativity Training Examples Marketing 166

Leapfrogging

SEPTEMBER 30, 2019

In January 1996, two Stanford PhD students started working on a research project that would change the world. Today, that project has become known as Google and its two founders, Larry Page and Sergey Brin, have completely changed the way the world works.

Roadmap 100

Roadmap Underperforming Technical Team Disruption Software 100

Daniel Burrus

MARCH 20, 2019

Subliminal advertising has the capability of wielding a much deeper impact with VR. However, if the masses embrace VR as predicted, should we be concerned that this completely immersive experience could lead us once again down the dark road of sinister subliminal advertising?

Marketing 50

Marketing Video Big Data Technology 50

IdeaSpies

AUGUST 31, 2023

Programmatic When Google automated advertising, it promised to cut publishers’ costs and maintain ad yields. News media’s 20 years of failure can’t end unless change starts. That collaboration was a lie too. Now Meta ruthlessly blacklists news in any country that challenges its business model, even when lives are at risk.

Report 108

Report Video Industry Training 108

Jeffrey Phillips

DECEMBER 11, 2017

At 7am there are a range of news choices, and strangely each network seems to have the exact same advertisements on during the breaks. Creating Innovation Commercials It's not as if corporations lack the ability to "advertise" important information to their employees. These side effects include headaches, vomiting, and so on.

Tools 124

Tools Innovation Disruption Meeting 124