Super Bowl 50 Advertising Winners and Losers
FEBRUARY 8, 2016
Maybe for the first time in many years, I was more excited about the football than the advertising. There were questions about why the advertisers seem not to understand the value of integrating social media and digital with their $5 million thirty-second advertisements. A word to the wise advertiser: there’s a place between no spoken copy (Acura, PayPal, Budweiser) and too freakin’ much spoken copy (RocketMortgage) where a $5 million Super Bowl ad actually works.