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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. Not only are these two companies the only game in town when it comes to reaching your audience online, but they also roll out updates at breakneck speed and change their rules frequently.

Industry 213
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The Connection Between Positive Change and Workplace Fulfilment

Idea to Value

However, if you’re looking for a way to improve company morale, cultivate positive relationships with clients, and boost your brand reputation within the community, then you need to prioritize workplace fulfilment and examine its connection to positive change. How to Enact Positive Change in the Workplace.

Change 148
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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

Unlocking Innovation with Data, Creativity, and Automation. For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. In this podcast recap blog post, we will discuss how innovation derived from creativity, data, and automation can lead to success.

Data 118
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What the #*&! is a Hybrid Creative? Advertising mumbo jumbo.

Brunner

Google “advertising hybrid creative” and you’ll find shiny phrases like “rare breed,” “next-generation,” “shaking things up,” “the future.” Nowadays, if you write, shoot, edit and design, you’re revolutionizing the world of advertising. What’s changed? Kids don’t limit creativity, grownups do. Uncommitted.

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Summaries of the 50 Best Business Books

Destination Innovation

Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? But how much time would it have taken?

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ChatGPT: The AI Marketing Sidekick We Use to Generate Ideas and Support Client Success

Brunner

“We are 1) supporting other teams who are less familiar with the tool with their creative writing needs; 2) integrating it into another tool for a faster evaluation of paid search terms; and 3) exploring it as a means of consumer research.” I’ve found it really helpful when the creative juices just aren’t flowing.”

ChatGPT 80
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The Rise in Data Privacy and Its Impact on Your Brand

Brunner

Only a few short years ago, the general public learned companies were collecting and selling data with every click consumers made. In 2018, Facebook CEO Mark Zuckerberg was called to address Congress about a data-sharing scandal with Cambridge Analytica, a company that bought data from Facebook to target political advertising.

Data 94