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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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Elements of Learning Experience Design

Boxes and Arrows

The process of designing any sort of human experience, regardless of purpose or platform, is centered around reaching a desired outcome, ideally with as little fuss and as much joy as possible. Designing adult learning experiences that take place either online or in a classroom has always traditionally been about defining a curriculum.

Design 110
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What Jake and Flo Aren’t Telling Us: Disruptions Constantly Change the Insurance Industry

Daniel Burrus

Auto and home insurance bundles, umbrella policies, constant arguments about paying for healthcare (especially during a pandemic), and thousands of streaming and social commercial advertisements pushing different providers as being the best option for the average Joe and Jane. . The Real Problem: Life Changes Drive Insurance Changes.

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Designing for Meaningful Social Interactions

Boxes and Arrows

Now the time has come for us—designers, working on digital products—to step up our game and act like real gatekeepers. We have a huge responsibility here as designers. It’s up to us how we design these platforms and what social norms we set there. helps designers to craft useful feedback to each other. Source: uxfol.io.

Design 94
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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies.

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What the #*&! is a Hybrid Creative? Advertising mumbo jumbo.

Brunner

Google “advertising hybrid creative” and you’ll find shiny phrases like “rare breed,” “next-generation,” “shaking things up,” “the future.” Nowadays, if you write, shoot, edit and design, you’re revolutionizing the world of advertising. What’s changed? But more disdainfully, as if we lacked focus: Mixed-up. Uncommitted.

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The new pioneers

Jeffrey Phillips

We ought to stop and ask what's changed, and why it has changed. At that time, there were discussions about claiming a particular location in Second Life, or designing avatars or clothing, or earning money by designing virtual buildings or locations. without any experimentation or divergence.

Design 157