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New Audio Technology That’s Changing the Game

Business and Tech

Audra Gold, co-founder and CEO of Vurbl Media, shares her thoughts on how new technological advancements are changing audio experiences. We call this short-form audio “snippets,” and users can create them on the Vurbl platform from any audio, with ease of promotion, engagement, and sharing. Audra Gold Co-Founder and CEO, Vurbl Media.

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Seth Godin – The Song of Significance: Podcast E165

Idea to Value

Seth does not write his blog for advertisers 00:07:45 – The smallest viable audience gives you freedom 00:09.45 – Is it worth trying to convince skeptics of your ideas. Shun the non-believers. The value of facts vs stories 00:12:15 – The Song of Significance: What is the best job you ever had?

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A logo is not a brand

Idea to Value

This was the world of corporate advertising for decades. It is also therefore what a consumer feels about themselves when they engage with the company. It can change when it needs to. A company or individual’s brand is what people think about them and say about them when they are not there. Here is the secret.

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Generative AI – The End of Empty Textboxes

TechEmpower Innovation

It means wasted advertising spend and lost goodwill. The point is, empty textboxes aren’t just intimidating, they can significantly impact user engagement and conversion rates. If they like the content as-is, they can keep it; if not, they can change it. Drop-off on the first page of an application is bad news.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales.

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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Engage past marketing. Data must account for KPI changes due to the environment (e.g., But don’t forget non-marketing factors!

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The new pioneers

Jeffrey Phillips

We ought to stop and ask what's changed, and why it has changed. The problem is that the people and companies who are staking out the claims are the same GAFA (Google Apple Facebook Amazon and so on) that control much of the traffic (and advertising, and content) that is on the web.

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