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Generative AI – The End of Empty Textboxes

TechEmpower Innovation

It means wasted advertising spend and lost goodwill. On a different project, we’d just used a Large Language Model (LLM) - in this case OpenAI’s GPT - to provide users with pre-filled text boxes, with content based on choices they’d previously made. If they like the content as-is, they can keep it; if not, they can change it.

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Thought Leader and Influencer Interview with Julie Hodges, Professor of Organisational Change, Consulting Advisor, and Author, Durham University Business School

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Julie Hodges , Professor of Organisational Change, Consulting Advisor, and Author at Durham University Business School. Julie is a leading expert on change in organizations, particularly the role and impact of people during transformations. I also studied part-time for a Ph.D.

Change 52
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Programmatic buying: The high-tech, data-driven way to manage ad buys in real time — and drive business results

Brunner

Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re

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Expert Small Business Advice from Entrepreneur Gary Vaynerchuk

Business and Tech

We have some really big changes going on in an SMB world,” says Vaynerchuk, the chairman of VaynerX , a media and communications holding company; CEO of VaynerMedia , a full-service advertising agency; and creator and CEO of the NFT project, VeeFriends. That’s according to entrepreneur Gary Vaynerchuk. “We

Marketing 130
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Thought Leader and Influencer Interview with Dr. Cynthia Young, Founder & CEO, CJ Young Consulting

Thinkers360 - Thought Leader Interviews

it was like drinking from a firehose learning everything from how to wear my uniform, to the chain of command, and how to tell military time. I recognized that I had been using knowledge management (KM) practices with my Navy teams so that it was easy to pick up and learn the formal terms in KM which is what I consider my area of expertise.

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3 Questions You Need to Ask Before Creating an Innovation Roadmap

Leapfrogging

In January 1996, two Stanford PhD students started working on a research project that would change the world. They nicknamed their project BackRub, because it checked backlinks of websites to determine their importance. Still want to learn more?

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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

Putting more resources behind the likely winners, rather than on projects that simply stay ‘blue sky’ or conceptual, then get picked up by others to commercialize. Effective execution gets very complicated and the skill of the project coordinator comes really to the fore. Let it become infectious, in a positive way.

Marketing 235