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Podcast S5E105: Perry Marshall – Detox, Declutter, Dominate

Idea to Value

Perry wrote the highest-selling book on internet advertising, the Utlimate Guide to Google Ads , and has since spent his time refining the 80/20 Pareto principle into strategies to help companies focus on the parts of their business which bring the most reward. 00:07:00 – How Google changed the way advertising works.

Strategy 294
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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

This can require significant marketing and sales effort to change. It’s enough to capture more than the fair share of profits in the category, but it also means that other people are spending significant promotional dollars in advertising to boost the overall category. Customers are happy with their current solution.

Strategy 257
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Cui bono?

Idea to Value

Did your advertising agency suggest it is time for a brand refresh after your new product didn’t fly off the shelves? A consulting firm suggest is time to do a detailed strategy analysis? Would they then be the ones to implement any recommended changes? Would they benefit from the revenue of such a big new project?

Analysis 286
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Innovation Sighting: Task Unification in Cars That Advertise

Innovation in Practice

are in the process of developing strategies to maximize wireless capabilities in vehicles for advertising purposes. Telenav’s strategy of developing software which utilizes the dashboard console for marketing purposes is a great example of the innovation template known as Task Unification.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT

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Smart Online Business Strategies

The Human Factor

Are you a business owner just getting started with the digital side of your business, or an established brand wanting to make a few tweaks to your strategy over the winter? There are several other possibilities; however, you will be interested in smart strategies that can increase your revenue and improve your service to customers.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. This will help identify potential customers and inform sales strategies. This approach can help inform sales strategies and identify potential customers.