BrainZooming

OCTOBER 16, 2018

I’m guessing that this all came together for me right then because I had been pitching a new client in partnership with an advertising agency. Creative Thinking – 7 Keys to How “Idea Magnets” Boost Creativity. Creative Thinking – 7 Keys to How “Idea Magnets” Boost Creativity.

Creativity 79

Creativity eBook Creative Thinking Strategic Thinking 79

BrainZooming

JULY 6, 2017

I delivered a keynote on the importance of collaborative internal branding during the SMC3 2017 Connections conference. The talk prompted several conversations about the distinctions between branding strategy and advertising. It was also clear that branding agency thought about them strategically while our advertising agency didn’t.

Strategy 15

Strategy Strategy Comparison Conference 15

BrainZooming

JANUARY 23, 2018

Create expanded roles to ensure partners can contribute their expertise and strategic thinking early. Here are five things we do to bring other marketing agencies in early to set them up for implementation success: Invite the partner organizations into all the planning activities for developing the branding strategy.

Strategy 95

Strategy Strategy Marketing Strategic Thinking 95

IdeaSpies

JULY 12, 2018

The Academy of Entrepreneurs launched a Corporate Challenge in collaboration with the Australian Trade and Investment Commission (Austrade) in response to the Australian Government Initiative to develop a stronger Nation Brand. The initiative is all about better positioning Australia to enhance our global competitiveness.

Entrepreneurship 57

Entrepreneurship Creativity Course Collaboration 57

BrainZooming

NOVEMBER 13, 2015

Creating Strategic Impact” Leaders are looking for powerful ways to engage strong collaborators to shape shared visions. They need strategic thinkers who can develop strategy and turn it into results. Actively engage stakeholders in strategy AND implementation success.

Strategy 40

Strategy Strategy Guidelines Engagement 40

Brunner

AUGUST 14, 2023

A creative director at Ten United took a chance on a kid who knew squat about advertising. Looking back, 18-year-old me would have never imagined collaborating with brands like Google, Dropbox, Church’s Texas Chicken, Starbucks, Marvel, The Home Depot Rental, Nationwide. We are freakishly collaborative.

Creativity 98

Creativity Meeting Collaboration Strategic Thinking 98