This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. Sure, they had advertising know-how.

Customer Experience Disruption: Digital Advertising Gets An Upgrade


The proliferation of ad-blocking software is forcing advertisers to come up with new ways to snag clicks and views. Another pitfall to watch out for with online advertising: ad impressions that are actually registered by bots instead of humans. Companies need to make sure that their ads are being seen by real potential customers. Marketing Trends

Innovation Sighting: Task Unification in Cars That Advertise

Innovation in Practice

Perhaps the concept seems foreign, but software companies, such as Telenav Inc., are in the process of developing strategies to maximize wireless capabilities in vehicles for advertising purposes. Imagine pulling out of the driveway for your regular jaunt to the grocery store.

Virtual Reality and Subliminal Marketing

Daniel Burrus

Virtual reality (VR) has become a reality, as nearly every tech company has created a product that features it, and it is now seen by many as mainstream. Subliminal advertising has the capability of wielding a much deeper impact with VR. However, if the masses embrace VR as predicted, should we be concerned that this completely immersive experience could lead us once again down the dark road of sinister subliminal advertising?

6 Keys to Making Collaborative Innovation Successful

Speaker: Soren Kaplan, Founder of InnovationPoint

across industries with CEOs of Fortune 500 companies, health-care organizations, and nonprofits. innovation in other companies. They’re stuck, and here’s the reason: Their company cultures. That’s why many companies overengineer the. The company.

3 Big Differences between Branding Strategy and Advertising


The talk prompted several conversations about the distinctions between branding strategy and advertising. When first visiting a branding agency years ago, I didn’t understand the distinction between what it and an advertising agency would do.

How Technology is Changing the Promotional Landscape


It's no secret that modern technology has, in many ways, shaped how businesses and companies promote themselves, as well as their products or services to their target audience. Trend Alert advertising influencer marketing public relations social media

Ten Rules for Building a Good Company

Rmukesh Gupta

In the book , Hiroshi san clearly lists down rules for building a good company. Hiroshi san clearly lists down rules for building a good company. Ten Rules for Building a Good Company: 1. Develop refined packaging and advertisements. Improve the company image by ensuring that everyone understands management policies. Simple rules that everyone in the company can understand and operate accordingly.

The Rise of Immersive Customer Experiences


In the business world of the modern day, your company either stays ahead of the curve or falls behind. Advertising is one of the best ways to get consumers engaged with a company, but advertisements often annoy the public. Strategies adblock AR marketing immersive advertising offline experience VR marketing

How to Hack Value Creation

Innovation Excellence

Every day, more and more companies are faced with a classic dilemma, how do you thrive in a declining market? Continue reading → Creativity Digital Innovation marketing Complex Problem Solving creative advertising Creative Problem-solving Value Creation

Is your company up for disruption? Possibly not

David Marks

For the best part of the past decade consulting firms and doom mongers have been heaping scorn on established companies and large corporations. Established companies rejigged operations, shed some fat and learnt to be all things digital. But established companies are not without merits.

Marketers Must Learn to Anticipate Content Trends

Daniel Burrus

For a time, Facebook gave advertisers their niche audience of young consumers congregated in one place. Every company, regardless of size, knows they must advertise if they are to grow.

Are you crazy enough to think you can change the world?

Innovation Excellence

It was 12 years since he had been fired from the company he had created with Steve Wozniak in 1976. Innovation Advertising Apple branding children education Learning passion quizzes schools Steve Jobs teachers

I Could Live Without Facebook. Could You?


Those of us in the tech world understand that any company that makes its money off advertising is monetizing user data. They would need 400 millions users to pay at least $10 usd per month to make up for all the revenue they make from advertising.

Hallmark- Unsung Innovation based on Trends

Adam Hartung

A 100 year old greeting card company follows the trends, learns to experiment and is ahead of the Netflix/Amazon/Hulu streaming video. Advertising Film Innovation Marketing Trends amahl and the night visitors gian carlo menotti greeting cards hallmark the hallmark channel

Adapt or die: lessons from 5 companies that failed to innovate

Idea Drop

It feels like the world is moving faster than ever, which means that companies in every sector have to prioritise agile innovation or risk becoming defunct. If it seems like many of the companies that you knew from childhood have vanished, it’s because they have.

Keep Brand Chaos From Eroding Your Innovation Platform

Innovation in Practice

For many companies, brands are the single most valuable asset. Brand chaos can also stem from things outside the company. For example, a competitor might begin an advertising campaign telling consumers that the benefits of your brand just aren’t that important.

Build a Business From The Ground Up: Starting a Company Without Much Cash

The Human Factor

And if you have a great idea for a company, it can be money that holds you back. Simply upgrade as you go, it’s much safer do this from a financial point of view as by the time you’re spending more money on your company you can see for yourself that it actually works.

Learn to Gain a New Perspective

Innovation in Practice

Imagine you work for a pharmaceutical company, and you want to introduce a drug that treats diabetes into the Chinese market. Advertising Marketing Innovation Strategy Training

Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

Innovation in Practice

How does a company build itself into a brand that people can fall deeply, madly in love with? This company is one of the world’s largest retailers of hookahs and hookah supplies. A strong brand identity makes for a strong company that instills customers with confidence.

Great Commercial: Using Cliches to Your Advantage

Michael Roberto

Fast Company's Jeff Beer has a short piece about a new commercial from Bobble, maker of reusable water bottles. The advertisement features a fake brand (Once), and it ridicules those who drink bottled water from disposable plastic bottles. Beer writes, If you watch enough advertising aimed at anyone aged 14 to 30, certain patterns of tone, image, and style emerge. advertising commercials marketing

Breaking Taboos – Two Lessons for Innovators

Destination Innovation

The US company, Kimberly-Clark, developed a new cotton-like material from wood-pulp. When the war ended in 1918 the company was left with large stocks of materials which the military no longer needed.

What if the current use of your product were banned?

Destination Innovation

De Beers is a diamond mining company founded in South Africa in 1888. ’ It was voted the best advertising slogan of the 20th century. Its advertising tag line was ‘Lucozade aids recovery’ Mothers bought it for their sick children.

Can Spotify Grow Its Way to Profitability?

Michael Roberto

The video streaming company’s programming expenses don’t rise as it lures more subscribers. Spotify’s product—35 million songs—costs the company more as more people sign up. As the company gains more clout, it can negotiate better royalty deals with content providers. In the past, that has been the path to profitabilty for a number of companies. The Facebook mess should cause Spotify to tread carefully as it tries to drive new revenue through advertising.

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Innovation – More Powerful Than Marketing?

Innovation Excellence

What always surprises us when working with big companies is that innovation is usually primarily seen as a growth tool. That’s usually seen to be the domain of big advertising campaigns that supposedly land enduring brand values.

Deliberately Look in a Different Direction

Destination Innovation

These would be regional operations which could offer advertising on TV for the first time. Various companies were interested in this opportunity and they naturally focussed on the regions with the best demographics – it seemed natural that rich regions would generate more advertising revenue.

Unleash the Power of Lateral Thinking for Inspired Innovation


Any company is in danger of becoming too wrapped up in the details to take a step back and ask questions about its basic assumptions. How would you advertise to this market if you had no advertising budget? How would you advertise if you had to do everything on a personal basis?

Outcome-Driven Innovation: Know what customers want before developing the product

Innovation Excellence

An old marketing adage is that half of a company’s advertising is effective, we just don’t know which half.

This air cooling system for the slums uses plastic bottles and requires no electricity

Idea to Value

Then sign up for your FREE account from Idea to Value to not only get great pieces of insight like this every week, but also free training on improving your creativity and company innovation capabilities from some of the world’s leading innovation experts.

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Creative Ways to Get Your Small Business Noticed

The Human Factor

You also need to be noticed, or chosen over all of those massive, global online stores , with huge budgets, massive advertising campaigns, and millions and millions of customers. If you want to get noticed, hiring an advertising agency is a fantastic start. contributed post –.

Interview Jeffrey Baumgartner: How to get one amazing idea

Idea to Value

He has spent the last few decades helping companies come up with new ideas. In my recent interview with him, we talk about the research behind why brainstorming is so ineffective, and how companies can use Anti-Conventional Thinking.

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Five Categories of On-Demand Mobility Services Companies

Corporate Innovation

I’ve tried to create a similar structure with a small set of categories for the companies offering on-demand mobility services. Car rental, as offered by companies like Hertz and Avis, and public transportation provide early manifestations of mobility services.

The Data Economy & GDPR – Innovating around Regulation!


They however do pay for it – indirectly by buying from services that advertise on each of those platforms. The digital exhaust that people leave – breadcrumbs of behavioral information is valuable to brands and advertisers.

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5 Keys to Unlocking the Innovation Mindset


This article is an excerpt from a 25 min keynote by Andy Cars during the Purple Ideas event hosted by Telia Company, January 17, 2017. Most of us hate advertisements, but if I had to pick one that I love, it would be Apple’s Think […].

Why You Should Master The Art Of Storytelling


Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising. Social media has created a more informal storytelling medium for companies and influencers alike.