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Digital Advertising Is Essential to Small Businesses — and at Risk

Business and Tech

In our online economy, digital advertising and marketing have become critical to forging connections, not just commercial but also personal. ” The pandemic drove this point home, as digital advertising and marketing, including targeted ads, email, social media, websites, and e-commerce platforms helped many small businesses survive.

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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. We recommend that advertisers exercise caution using PMax, and we’re not the only ones. More than two years later, reviews are mixed.

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Weird And Wonderful Places Companies Have Found To Advertise

The Human Factor

Coming up with new places to advertise isn’t easy. Here are some of the weird and wonderful places have found to advertise: . And because of this, they’re ripe advertising territory. Instead of ignoring it, they painted it with a realistic coffee cup mural advertising their coffees. Remarkable! Airline Tables.

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Podcast S4E92: Adrian Mills – Bringing creativity into consulting

Idea to Value

In this episode of the Idea to Value Podcast, we speak with Adrian Mills, Partner for Creative, Brand & Advertising at Deloitte Digital in Australia. We speak about why a consultancy would bring in advertising people, and his experience in building creative capabilities within a large company.

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Leading Advertising and Analytics Company Outperforms With a Graph Database

The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. Download the case study to learn more!

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Podcast S5E105: Perry Marshall – Detox, Declutter, Dominate

Idea to Value

Perry wrote the highest-selling book on internet advertising, the Utlimate Guide to Google Ads , and has since spent his time refining the 80/20 Pareto principle into strategies to help companies focus on the parts of their business which bring the most reward. 00:07:00 – How Google changed the way advertising works.

Strategy 294
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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising. They know all the rules.