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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. While it sounds obvious, their research found that more than half the time CEOs and CMOs in the same company were misaligned on marketing’s primary role.

Marketing 143
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This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising. They know all the rules.

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How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And perhaps one of the most competitive and technology-dominated industries is digital marketing. Companies can test these out on their campaigns and see improved performance as a result.

Industry 213
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Case Study: Xaxis Teaches Us About Accelerating Careers and Solutions

IdeaScale

Overview: Xaxis, the world’s largest programmatic media company, realized that despite the company’s global reach, it didn’t have a global innovation program. The competition is structured into six phases: Submissions last four to six weeks and are open to all. The Challenge. So it turned to IdeaScale.

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Emotional advertising can lift sales as much as 23%, but marketers are missing the mark

Brunner

After more than 40 years in marketing and advertising, Louis Sawyer, the chief strategy officer for ad agency Brunner, has come to believe that we are defined by the brands we choose to buy. Brunner works with a commercial-grade cleaning supply company, for instance, and it is going all-in on emotion. By Mary Johnson – Contributor.

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How Innovation Can Help Companies Be Successful During Difficult Times

Tullio Siragusa

How Innovation Can Help Companies Be Successful During Difficult Times. Every company at one point in time will face difficult circumstances. It can become difficult to serve customers and stay ahead of the competition. Innovation helps a company solve new problems that arise during difficult times with out-of-the-box solutions.

Company 63
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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? And competition has its advantages. There are proponents of both camps.

Strategy 257