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Successful Product Development Campaigns Highlight the Power of Crowdsourcing

IdeaScale

Smart crowdsourcing yields successful product development. Product design teams can often feel they lack the most important voice in the process: The consumer. From toy companies to coffee to hotels, here are brands that leveraged crowdsourcing to encourage innovation.

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Exploring the Connection between Idea Management and Customer Experience

IdeaScale

Delivering top customer experience is a main goal of companies across all industries. The solution is to combine customer data with product information to form innovative ideas. Those ideas can include creating a product development strategy, improving business processes, and finding new ways to connect with customers.

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Challenges when innovating smart, connected devices

Jeffrey Phillips

As the data is shared, and aggregated from other sources and combined with other geographic, demographic or psychographic data it creates insights for new products and new services and can be packaged and sold to others. Contact us if you'd like to learn more.

Data 142
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Marketing Tactics You Should Be Investing In

The Human Factor

You need to focus on countless areas to ensure that your company thrives. Whether that’s recruitment, staff retention, product development, market research or anything else. PPC advertising is definitely something that your business should be advertising. Here are some key pointers to help you along the way.

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I don't want to live in a Ready Player One world

Jeffrey Phillips

Another software firm I worked with got just big enough to get acquired by a larger company, and yet another software company received funding from Softbank but failed to get another round just after 9/11. And, once in the market, you still have to sell these products to consumers in a more traditional sales cycle.

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Outcome-Driven Innovation: Know what customers want before developing the product

Innovation Excellence

An old marketing adage is that half of a company’s advertising is effective, we just don’t know which half. A similar conundrum faces innovators and product developers, with the best companies finding success with about half of the products they create (and the odds are much worse for average companies).

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Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco

Thinkers360 - Thought Leader Interviews

Aruna is an industry expert on SaaS marketing and enterprise technology with over 20 years of experience in building and marketing products in various markets such as IT Operations Management, Analytics, Cloud, Data Center and financial services companies. For too many companies, the hybrid meeting experience is broken.