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Examples of Lateral Thinking in Marketing

Destination Innovation

In the UK there are several price comparison sites for services such as car or house insurance. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com.

Marketing 260
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Super Bowl 50 Advertising Winners and Losers

BrainZooming

Maybe for the first time in many years, I was more excited about the football than the advertising. There were questions about why the advertisers seem not to understand the value of integrating social media and digital with their $5 million thirty-second advertisements. Related posts YouTube Is Ruining Super Bowl Advertising!

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

In comparison, of the companies which were fast followers in those categories (and which entered on average 13 years after the pioneers), only 8% failed. Probably the most important study of first mover advantage came in 1993, when Golder & Tellis analysed 500 companies across 50 product segments.

Strategy 257
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Are Bots Overtaking Your B2B LinkedIn Campaign?

Brunner

Bots have been an issue since digital advertising started. For comparison, Facebook only has 0.21% of its traffic coming from Linux, and those have active session times of 27, 24, and 13 seconds, which are much more realistic. In deciding on a platform (or platforms), we don’t typically think about bots, but we should.

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3 Big Differences between Branding Strategy and Advertising

BrainZooming

The talk prompted several conversations about the distinctions between branding strategy and advertising. When first visiting a branding agency years ago, I didn’t understand the distinction between what it and an advertising agency would do. 3 Big Differences between Branding Strategy and Advertising.

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Tips To Help Reduce Costs In Business

The Human Factor

Take Advantage Of Online Advertising. Online advertising has become a more affordable option for businesses of all sizes to take advantage of a wider reach of potential customers that expands globally, rather than just nationally. It’s a lot more affordable in comparison to the traditional formats like print, television and film.

Tips 36
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#2,048 – 2021 Breakthrough Nominee: Vision AI

Greatest. Idea. Ever.

Provide reports, comparisons, and analysis. Profile and advertise. Anything you want to count, record, analyze, or store can be obtained by teaching Vision AI to look for it. And that’s just capturing the data, the way web forms did. After that unfolds everything we can do with that data. Make predictions. Learn and educate.”