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‘Get in the Grove’ Campaign for IUP Takes Silver in National Education Advertising Awards

Brunner

The result is the ‘Get in the Grove’ campaign, a set of videos featuring one of IUP’s most beloved campus features — its grove of towering, majestic oak trees — along with enthusiastic students engaged in all types of academic pursuits. Winning Silver at 37 th Annual Education Advertising Awards.

Video 98
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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Engage past marketing. macroeconomic conditions, weather, competition), operations (e.g., The right talent comes first.

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From legal services to health care to banking, Brunner client campaigns win ADDY awards

Brunner

Brunner campaigns for three client partners — Edgar Snyder & Associates (legal services), Lehigh Valley Health Network (health care), and WesBanco (banking) — recently won silver awards at the 2021-2022 Pittsburgh American Advertising Awards, held by the American Advertising Federation Pittsburgh. WesBanco: “Community”.

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The Modern Rental Market According to the Experts

Business and Tech

Elizabeth Francisco: Property managers must have online tools to engage with their renters and meet them where they are. In this competitive field, it’s crucial to not just keep up with trends but to be trendsetter yourself. With over 50 percent of the U.S. How has technology helped empower the modern property manager?

Marketing 264
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6 Simple Growth Hacks for Startups

Leapfrogging

That’s because it’s incredibly hard to cut through the noise and establish a new brand, website presence, and business model in today’s increasingly cluttered competitive world. Content drives the brand and engages customers. Anyone who’s focused, methodical, and willing take the time can do it. Content is king.

Video 130
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Programmatic buying: The high-tech, data-driven way to manage ad buys in real time — and drive business results

Brunner

Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re

Data 52
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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

Razors have undergone incremental innovations over time Source: The Hustle Incremental innovations may not make headlines, but they’re the steady pulses that keep businesses competitive and responsive to market demands. This revolves around novel ways of promoting products and engaging with customers.