article thumbnail

Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

Marketing 143
article thumbnail

‘Get in the Grove’ Campaign for IUP Takes Silver in National Education Advertising Awards

Brunner

Brunner, as IUP’s marketing partner, got to work. Winning Silver at 37 th Annual Education Advertising Awards. In March, the ‘Get in the Grove’ campaign won the Silver Award for the Television Advertising-Series at the 37 th Annual Education Advertising Awards. Inspiring students to envision their future.

Video 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Modern Rental Market According to the Experts

Business and Tech

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. In this competitive field, it’s crucial to not just keep up with trends but to be trendsetter yourself. Dylan Lenz Founder and CEO, Naborly. Kulveer Taggar Co-Founder and CEO, Zeus Living.

Marketing 264
article thumbnail

Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Then you have to consider the role of data in daily responsibilities but also within the larger marketing ecosystem. Engage past marketing.

article thumbnail

Emotional advertising can lift sales as much as 23%, but marketers are missing the mark

Brunner

After more than 40 years in marketing and advertising, Louis Sawyer, the chief strategy officer for ad agency Brunner, has come to believe that we are defined by the brands we choose to buy. Emotional marketing is an ironically scientific approach, one that takes into account the inner workings of the human brain, Sawyer explained.

article thumbnail

This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

Idea to Value

A major issue around advertising and marketing nowadays is that there is a drive to “learn and perfect” it. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. There are a lot of great technicians in advertising.

article thumbnail

How to Stay Ahead of the Game in a Fast-Changing Industry

IdeaScale

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing.

Industry 213