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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. They should have a handle on the challenges and opportunities of modern marketing, but their job is to draw up the strategy, not toss the ball down the field.

Marketing 142
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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

And competition has its advantages. It’s enough to capture more than the fair share of profits in the category, but it also means that other people are spending significant promotional dollars in advertising to boost the overall category. As you keep innovating, you create further space between you and the market.

Strategy 257
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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. It’s the biggest technical challenge in the feedback loop linking plans and budgets, strategy sessions, and campaign execution.

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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

Innovation isn’t just about the next big idea; it’s a multifaceted strategy that businesses employ to navigate through the twists and turns of today’s dynamic markets. This type of innovation challenges conventional wisdom about revenue streams, cost structures, and customer engagement strategies.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. This will help identify potential customers and inform sales strategies. This approach can help inform sales strategies and identify potential customers.

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5 Ways to Open Branding Strategy to Multiple Marketing Agencies

BrainZooming

We have designed several branding strategy scopes of work recently where the available time between developing strategy and implementation is tight. In these cases, a critical question arises: How do you open branding strategy development to other partner organizations to create a seamless implementation process?

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6 Simple Growth Hacks for Startups

Leapfrogging

These strategies will help your startup succeed without a big investment. As many of my readers know, I usually write about strategy , innovation , and leadership. This strategy also builds your brand. Use free tools like those provided by Moz and Similarweb to benchmark yourself against the competition.

Video 130