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Endless Encores

CorporateIntel

.” By the time their flight departs, Daphne and Paul have learned from each other what it means to ride the wave of Endless Encores, finding a new beginning on the path to risk, creativity, innovation, and reinvention. ” ? Beth Collins Ellard, EVP Media, The Advertising Council.

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Artificial creativity (A.C.): Can a computer be creative? It’s scarily close

Idea to Value

While I do believe that machines will soon replace certain aspects of the creative process, I don’t think they will ever be truly creative. This is due to the distinct difference between creativity (the generation of new and valuable ideas) and craft (turning those ideas into something tangible). So what comes next?

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Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

Innovation in Practice

The creative process will become easier, and everything the brand does will be more thoroughly informed by this one anchoring concept. What are the benefits of identifying the ideal “unicorn” customer? Build a stronger brand identity.

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The Content Conundrum

Boxes and Arrows

There’s a lot we can learn from traditional advertising here. In advertising, copywriters often drive the creative process. We might argue that as designers that we have those skills, but then we shouldn’t rely so heavily on placeholder content in our designs.